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Avoiding Cold Vault Cannibalization

With new healthier beverage options becoming available retailers face the task of resetting coolers to maximize sales. By: By Howard Riell, Associate Editor. Who would have thought that packaged beverages could cause so many people so much angst? Heightened environmental and health concerns and the spotlight on childhood obesity have been used to cast a

Energy Sales Hold Strong

Familiarity with shifting consumer attitudes amidst a turbulent economy–and the willingness to make changes in the cooler if need be–could help retailers cash in big with isotonics and energy drinks this year. “If you’re intent on raising your share in that marketplace then I think you have to get in touch with who that user

Specialty Water

TOP PERFORMERS Glaceau VitaminWater (Coca-Cola Co.) Gatorade, Propel (PepsiCo) SoBe Life Water (PepsiCo) HONORABLE MENTIONS Metromint With demand for enhanced waters showing no signs of abating, it is clear that consumers continue to seek the benefits of vitamins and other specialty ingredients in their beverages. According to a Nielsen study released in November, the unsweetened

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