Price is key factor for Millennials in selecting gasoline type. Leading gas station chains Phillips 66, 76 and Conoco have released the results of a nationwide survey that evaluated millennials’ gas purchasing habits and decisions. The survey was conducted by Kelton between July 19-25, 2012, among 1,018 American men and women age 21-30 who drive…
Tri-State Petroleum, Marathon Petroleum Partner
Marathon is supplying branded fuel to all Tri-State Petroleum locations. Tri-State Petroleum Corp., a family-owned convenience store operator and wholesale distributor of motor fuels in Ohio, West Virginia and Pennsylvania, is has entered a new brand relationship with Marathon Petroleum Co. (MPC). MPC will be supplying branded fuel to all of Tri-State Petroleum’s convenience store…
What’s On Your Customer’s C-Store Shopping List?
Jeff Weghorst, director of merchandising at dunnhumbyUSA. One of the primary drivers behind a customer’s willingness to transact with a retailer is product selection. If a customer does not encounter an appealing assortment of products in-store, they are highly unlikely to engage even once with the retailer, and much less likely to become a loyal…
High’s Debuts Proprietary Fuel Brand
Maryland chain also unveils a prototype convenience store brand as it prepares for the future with a focus on energy efficiency, foodservice and market expansion. By Erin Rigik, Associate Editor High’s of Baltimore is taking its convenience store and gas station business to the next level rolling out a new proprietary fuel brand—called High’s BTG—along…