The Original Slushie Co. to be Mapco’s frozen un-carbonated beverage provider, starting in summer 2012. This summer, Mapco Express Inc. is set to carry The Original Slushie Co. frozen un-carbonated beverage (FUB) product through Sunny Sky Products, a manufacturer and distributor of specialty-dispensed beverages. In a collaborative venture with Mapco, the new partnership entails…
7-Eleven Rolls Out Iced Coffee Program
7-Eleven Inc. today introduced its version of iced coffee with a new marketing campaign that references cup sizes, cheap dates and love at first sight. Available in French Vanilla and Mocha flavors, the new iced beverage met with such enthusiasm in pilot programs earlier this year that the company believed there would be great demand…