7-Eleven gained much in the way of free marketing when CEO and President Joe DePinto debuted on the CBS new hit show Undercover Boss, Front Row Analytics reported. According to Front Row Analytics, 7-Eleven received $1,591,966 in media value through verbal mentions, signage, and uniform logos by a total of 65 sequences on the TV [...]

  Dallas-based 7-Eleven Inc.’s Joe DePinto is starring on CBS’ new reality show Undercover Boss, later this February and is appearing on the Oprah Winfrey show to talk about what he discovered walking in his employees’ shoes, the Dallas Morning News reported. The show reveals the impact of decisions made at the corporate level, defining problems [...]