deep To Expand Reach For Otis Spunkmeyer

Springfield, Mo.-based deep, a Marlin Network Agency has added San Leandro, California-based Otis Spunkmeyer Inc., a pioneer in the fresh-baked cookie business, and the maker of the No. 1 frozen gourmet cookie dough in the foodservice industry, to its client roster. As agency of record for Otis Spunkmeyer, deep is responsible for the company widen

Consumer Trends To Watch In 2010

The International Dairy Deli Bakery Association (IDDBA) has released “What’s In Store 2010″, a trends report that reveals which consumer shopping trends will have the most impact in the next five years. According to the report, the demand for low prices, health and wellbeing, convenience, sustainability, and food safety and quality are the trends to

DePinto Goes Undercover

  Dallas-based 7-Eleven Inc.’s Joe DePinto is starring on CBS’ new reality show Undercover Boss, later this February and is appearing on the Oprah Winfrey show to talk about what he discovered walking in his employees’ shoes, the Dallas Morning News reported. The show reveals the impact of decisions made at the corporate level, defining problems

The Complete Foodservice Package

As demand for grab-and-go soars, convenience store foodservice managers are looking more than ever for packaging to not only maintain product quality and consistency, but be environmentally friendly and serve as a marketing vehicle. That’s a lot of responsibility to heap on stuff customers casually toss away. “I don’t know that takeout packaging is changing

Keeping It Fresh

Now that customers are used to finding fresh food at their local c- stores the pressure is on the roller grill to maintain its share of foodservice sales. Thanks to the innovation of retailers and suppliers alike, the roller grill continues to turn out strong sales. Chains are bundling meals with fountain drinks and chips

Aztex Buzzing Over Beer Sales

When beer sales were made legal last August in formerly dry Clay County, N.C., Aztex Fuel & Food Centers’ Hayesville location was ready to pounce, becoming the first c-store in the market to supply cold suds. Aztex, an experienced c-store marketer, knew from its other stores that alcohol sales can drive foot traffic and increase

Community Cries Foul Over Canned Canine

Customers are standing behind their favorite convenience store employee, Cody, a chocolate Labrador recently banned from his post at a BP convenience store in Clearwater, Fla., by the state’s Department of Agriculture. Cody had long accompanied store-owner Karim Mansour to the store a couple times a week, except during a short period of time when

Pizza Popularity Drives Food Sales

Some version of pizza has been around ever since a working man in Ancient Greece discovered that a flat round bread (plankuntos) embellished with assorted toppings made a hearty, thrifty and convenient dining experience. Little did that anonymous cook suspect that his humble meal would one day launch a major industry. According to Blumenfeld and

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