co-branding

Co-Branding Positives and Pitfalls

As rising gas prices continue to shrink profits at the pumps, having a strong foodservice offering can drive customers into convenience stores. By Marilyn Odesser-Torpey, Associate Editor. A growing number of retailers are choosing to go the brand name route, partnering with high profile quick-service chains or turnkey commissary-style suppliers. Convenience Store Decisions asked some

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Chevron Launches Take Off to Adventure Game

Chevron ExtraMile and Disney partner to celebrate the re-launch of the Star Tours attraction at Disneyland Park. Beginning this week, every person who visits a participating ExtraMile location in California, Oregon and Washington can request a game card with two chances to win. The West Coast game runs May 1 to June 30 with thousands

Turning a Foodservice Profit

With many c-stores moving into foodservice to compensate for lagging cigarette and gasoline sales, the roller grill is becoming more important than ever for driving sales. According to industry retailers, among the emerging trends worth noting is the growing popularity of breakfast sausages for the morning daypart, while spicy and ethnic flavors continue to attract

Chevron Shines at Business Summit

Instead of its usual three-day convention, Chevron hosted a two-day business summit for its franchisee and company owned businesses last month, to discuss the state of the economy and best practices for flourishing in hard times. Key economists spoke on the state of the industry, alternative energy, climate change and the future of fossil fuels.

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