The cold frozen dispensed category is undergoing some major changes these days, with many c-stores adding milkshakes and even energy slushees to their offerings. The additions continue to make the cold and frozen dispensed category one of the hottest in the convenience store industry. “We’ve had great success with using energy drinks like Monster, Rock [...]
The maker MALAVA RELAX, the anti-energy drink, now offers in NOVOCAINE, which provides five times the relaxation, five times the stress relief and five times the clarity of mind as the original. When you drink NOVOCAINE, with five times the kavalactones, it puts you in a happy, tranquil state. NOVOCAINE and RELAX are the only [...]
There is no greater ally for convenience store owners than their supplier partners. When retailers boost sales and satisfy their customers, everyone in the supply chain benefits. When Convenience Store Decisions launched its Reader’s Choice Awards four years ago, our premise was simple: To find out just who retailers identified as their top supplier partners. [...]
Energy Crash Ahead? Driven by studies that demonstrate the adverse impacts high levels of caffeine have, a “truth-in-labeling” movement is gaining strength that may strongly impact energy drink retailers from Maine to California and could raise liability issues for the fastest-growing products in the cold vault.Because energy drinks are marketed as dietary supplements rather than [...]
Sultry Sales One new energy-shot sales trend WSCO’s general retail manager Darrell Looney sees is that some shots are being touted as aphrodisiacs. “The last NACS show was the first time I really noticed the presence of products that specifically spoke to potency and endurance,” Looney said, adding that it’s probably too soon to tell [...]
TOP PERFORMERS Lipton (PepsiCo) Tropicana (PepsiCo) Minute Maid (Coca-Cola Co.) HONORABLE MENTIONS AriZona Beverage Co. SoBe (PepsiCo) While innovation is a valued component to every category, the juices and teas segment of packaged beverages seems to be particularly prone to new twists and creative concepts. Largely in response to consumers looking for more functionality and [...]
TOP PERFORMERS Red Bull Monster (Hansen Beverage Co.) Gatorade (PepsiCo) HONORABLE MENTIONS Powerade (Coca-Cola Co.) Full Throttle (Coca-Cola Co.) Gulf Oil General Manager Terri Murray sums this category up about as sweetly as you can. “When energy drinks first came out, I don’t think any of us were sure what was going to happen,” Murray [...]
TOP PERFORMERS Living Essential 5-Hour Energy NVE Stacker Upshot (Drinks That Work) HONORABLE MENTIONS BDI Mini Thin Rush NRG Make room for the new kid on the block: Energy shots, those concentrated versions of energy drinks that are beginning to mirror the high sales figures of their parent product. Energy shots have as big a [...]
Energy Drinks are still growing in double-digit figures, but some retailers feel a little edgy these days because the category isn’t growing at the same exponential rate it has during the past few years. “Don’t get me wrong, energy is a very big category that puts a lot of money into the bottom line,” said [...]