energy drinks

Energizing Cooler Sales

Maybe it’s the unusually trying times we live in that have Americans reaching so often for beverages that bolster their energy levels. Regardless, it’s convenience store owners that are reaping the rewards. Sales of energy drinks in c-stores topped $5.6 billion, up 14.29%, for the 52 weeks ended Dec. 26, 2010, according to SymphonyIRI Group

energy shots

Energy Shot Sales Surge

Although some c-store operators admit to being worried about regulators turning their focus to energy shots, many have voiced the opinion that the category has at least another year of strong growth ahead of it. According to numbers from SymphonyIRI Group for the 52 weeks ended Dec. 26, 2010, energy shots saw a whopping 35.58%

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ShopRite Adds RelaxZen

As the popularity of relaxation beverages soars, grocery stores like ShopRite, increasingly are adding them to store shelves. ShopRite, which operates 190 grocery stores in New Jersey, New York, Connecticut, Pennsylvania and Delaware, has added RelaxZen DAY and RelaxZen NIGHT products from RelaxZen Inc. to its product line. RelaxZen’s 2.5-ounce tapered bottles being added to

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Circle K Elevates Xenergy To A National Brand

Now at least three different varieties of XYIENCE’s Xenergy are planned for each region where Circle K operates, catering to local taste preferences. Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain. The

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Energy Powers Beverage Sales

The convenience of shots and the widespread  availability in c-stores have spurred the category’s success. By: Joe Bush, Contributing Editor. Energy shots remain the hottest product in the energy beverage sector. The emergence of the shot market was so fast that the products seemingly came out of nowhere, at a time when the typically strong

Four Loko Drops Caffeine

Alcoholic energy drink Four Loko is dropping caffeine from its beverage after New York moved to ban the beverage amid concerns over the drink’s safety and an announcement that the  Food and Drug Administration (FDA) was expected to take a stand on the beverage, the New York Times reported. The company, in a statement, acknowledged

Circle K, XYIENCE Award Harley-Davidson Prize

Circle K and XYIENCE, maker of Xenergy, announced that Dolly Charley of Akron, Ohio is the lucky winner of their Harley-Davidson sweepstakes. The text-message based contest, which took place in partnership between XYIENCE and Circle K Great Lakes Division stores in nine states, offered shoppers the opportunity to win a Harley-Davidson Sportster 883 Low. “Our

New York Bans Four Loko

The recent New York ban on Four Loko, a drink that contain 12% alcohol and as much caffeine as three cups of coffee, reportedly has many c-store owners and parents in the state breathing a sigh of relief. Four Loko, which is geared toward young adults, has been blamed for several deaths over the last

NACS Showcases Cool New Products

The NACS Show’s Most Popular Cool New Products   The top new items viewed by retailers at the NACS Show include: • Disney Foodles and Crunch Pak Sliced Apples (Crunch Pak) • Ready Snax Fresh Fruit Parfaits (Ready Pac Foods) • International Delight Flavor Shots (WhiteWave Foods / Dean Foods) • f’real FRLB4 Frozen Beverage

New Energy Flavor

After success with its Lemon Blast, Cherry Rush and Citrus Slam Xenergy Xtreme flavors, Xyience introduced Orange Fuel to its Xenergy Xtreme lineup this year. Like other Xenergy Xtreme and Premium flavors, Orange Fuel is available in 16-ounce cans and is sugar- and calorie-free, with only two grams of carbohydrates per serving. Earlier this year,

Xyience, Serra Extend Partnership

Xyience is extending  its relationship with mixed martial arts (MMA) fighter Matt Serra. The former Ultimate Fighting Championship (UFC) welterweight champion has been a brand ambassador for Xyience, the maker of Xenergy, the official energy drink of the UFC, since May 2009. “Matt Serra is not only an exceptional athlete, but he’s proven to be 

5-Hour Energy®

Come to the 5-Hour Energy® booth at NACS (3365) to find out how to greatly increase your energy shot sales. According to Nielsen, the average number of 5-Hour Energy® shots sold per week per store is 23. But c-store chains that carry the 5-Hour Energy® 9-Box Rack sell an average of 41 bottles per week.

Maintaining Strong Energy Sales

It had to happen sometime. Energy drinks, arguably the most popular convenience store product in the early-to-middle years of the decade, have begun to slow their sharp rise. Call it a correction, perhaps. A report released last month on the category by research firm Mintel showed that while growth in the category from 2005-2010 was

GSTV Boosts Pepsi AMP Sales

Gas Station TV (GSTV) has released its proprietary Nielsen results from its study with PepsiCo’s AMP Energy and AMP Energy Juice drinks conducted by The Nielsen Co. The results show AMP Energy purchase intent nearly tripled after the eight-week campaign on GSTV, showing the effectiveness of GSTV as a core platform for consumer packaged products,

Packing a punch

Nitro2Go manufactures a premium 12 SKU product line of all-natural dietary supplements available in 2-count single packets and 30-count bottles, and two energy drink formulas—Regular and Light—in both 8.4-ounce and 16-ounce cans. Nitro2Go, which distributes to all 50 states either by DSD or self-distribution, offers a free trial counter display and free samples upon request. For

Go Full Tilt

  Anheuser-Busch is kicking off the nationwide launch of Tilt, a new, innovative malt beverage featuring an assorted blend of caffeine, guarana and ginseng. This 5 p.m. after-work drink, which offers a bold berry-flavor, is part of the emerging, flavored caffeinated malt beverage category and an ideal choice for those seeking something new to help

PRILABS

PriLabs introduces two new energy drinks, Encore and Re5, onto the ever-growing market. For the young generation where music is the lifeline to everyday life, Encore is a refreshing multidimensional brand with an audio/visual identity based on music. The brand connects music and rhythm to an energy drink and its effects on the consumer, and

Turn Up the Torque

Point Blank Beverages introduces Torque, alcohol-fueled with caffeine, ginseng, taurine and guarana. Torque has a lemon-lime citrus flavor to it and comes in cases of 24 16-ounce cans. Torque, which has been on the market for more than a year now, is available from 45 wholesalers and is sold across the U.S. in 16 states.

‘Espresso’ yourself

‘Espresso’ yourself It just might be espresso. It’s estimated that over the next five years, authentic espresso could become the next high demand beverage in the channel. The problem with introducing this energy booster in the past was keeping labor under control while still producing a quality beverage. Boyd Coffee’s new 1-2-3 Espresso> machine, which

Big Boy Beverage

Energy drinks are still high in sales at convenience stores, so store operators may wish to include some of Kronik Energy’s new beverages. Kronik Energy drink has added the 24-ounce FAT BOY to its current lineup of product offerings. FAT BOY offers consumers the option to purchase a larger version of the company’s flagship 16-ounce

Sugar Free Energy

On the heels of the successful launch of its Full Throttle energy drink in late 2004, Coca-Cola North America is expanding its growth in the energy drink category with Sugar Free Full Throttle. Sugar Free Full Throttle will hit shelves nationwide in mid-August, in 16-ounce singles and four-can multi-packs. In addition, the “Deal Me In

Energizing Beverage Sales

Thirteen years after the energy drink market emerged in the U.S. with the introduction of Red Bull, the category remains popular with consumers, who are willing to pay higher prices in a difficult economy for an extra jolt.  But while Mintel reported in July 2009 that the energy drink market had climbed to an estimated

AriZona to the Rescue

AriZona Beverage Co. has launched RESCUE Water, a new line of enhanced waters filled with a proprietary blend of Twinlab vitamins and antioxidants. It comes in four flavors, each of which corresponds to a different function. Berry Blend helps the body to relax; Lemon-Lime assists in supplying energy; Orange Citrus supports liver function so the

Energizing a Crowded Cold Vault

Energy by the Numbers Although 2009 was the second year in a row of unusual weakness in liquid refreshment beverages’ performance, the worst may be over, said Michael Bellas, chairman and CEO of Beverage Marketing Corp. “Beverages are likely to be one of the first categories to benefit with a job-led economic recovery because they

Energy Sales Hold Strong

Familiarity with shifting consumer attitudes amidst a turbulent economy–and the willingness to make changes in the cooler if need be–could help retailers cash in big with isotonics and energy drinks this year. “If you’re intent on raising your share in that marketplace then I think you have to get in touch with who that user

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