New products from National Beverage. Everfresh Juices, LaCroix Sparkling waters, Rip It Energy Drinks with two new flavors Raspberry and Berry. Faygo Soda brand with three new flavors in Pineapple Watermelon, Diet Peach and Strawberry Banana. Everfresh Juices with seven new pack sizes and new 24 ounce Strawberry Banana and 16 ounce Pineapple Mango. LaCroix [...]
RaceTrac joins Walgreens and Circle K in offering DNA products statewide. RaceTrac Petroleum Inc. is expanding DNA Brands’ presence in Florida by approving DNA Energy Drink for sale at all its Florida locations. RaceTrac operates more than 300 stores under the RaceTrac name in Florida, Georgia, Louisiana, Texas and Mississippi. “After approximately one year of [...]
XYIENCE hosts autograph-signing with Wanderlei “The Axe Murderer” Silva at local c-store. Circle K and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are inviting mixed martial arts (MMA) fans to meet XYIENCE team athlete Wanderlei Silva, who fights in the UFC’s middleweight division. Silva is scheduled to sign autographs at the [...]
Customers can win a trip to a UFC event in Las Vegas or pre-paid gas cards. Casey’s General Stores and XYIENCE, maker of Xenergy—the official energy drink of the UFC, are teaming to launch a text message-based sweepstakes, offering two grand prize winners a chance to win a UFC getaway package for two. The contest [...]
Mixed martial arts fans can visit athlete Matt “The Terror” Sera at a local Sunoco APlus store. Sunoco APlus Convenience Stores and XYIENCE, the maker of Xenergy, the official energy drink of the UFC, are inviting mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra. The former UFC welterweight champion [...]
While there may have been some concerns about the growth of shots and full-size cans, analysts report the category has never been stronger. By Joe Bush, Contributing Editor. Brent Howard isn’t just a retailer of energy drinks and shots. He’s a user. Division manager for Sun Pacific Energy in Kennewick, Wash., Howard has seen the [...]
“The Kangaroo Express deal gives us a major retailer in the Southeastern U.S. and greatly expands our distribution footprint,” says Kronik’s vice president of operations. The Pantry has partnered with KroniCo LLC, makers of Ultra-Premium Kronik Energy Drinks, to add three of Kronik’s all new formulas in more than 1,100 Kangaroo Express stores in eight [...]
QuikTrip and independent retailers join XYIENCE in text message-based summer promotion. XYIENCE, maker of Xenergy, the official energy drink of the UFC, is teaming up with its retailers to launch a series of text message-based summer sweepstakes, including one with QuikTrip (QT) Convenience Stores and a second with hundreds of independent convenience stores throughout the [...]
“We have been very pleased with the performance of the Xenergy brand in our stores and as a result, have recently expanded our listing base to include Xenergy Xtreme flavors,” says Mac’s spokesperson. XYIENCE, maker of Xenergy, the official energy drink of the UFC, and Mac’s Convenience Stores Inc., a division of Alimentation Couche-Tard, have [...]
Maybe it’s the unusually trying times we live in that have Americans reaching so often for beverages that bolster their energy levels. Regardless, it’s convenience store owners that are reaping the rewards. Sales of energy drinks in c-stores topped $5.6 billion, up 14.29%, for the 52 weeks ended Dec. 26, 2010, according to SymphonyIRI Group [...]
Although some c-store operators admit to being worried about regulators turning their focus to energy shots, many have voiced the opinion that the category has at least another year of strong growth ahead of it. According to numbers from SymphonyIRI Group for the 52 weeks ended Dec. 26, 2010, energy shots saw a whopping 35.58% [...]
As the popularity of relaxation beverages soars, grocery stores like ShopRite, increasingly are adding them to store shelves. ShopRite, which operates 190 grocery stores in New Jersey, New York, Connecticut, Pennsylvania and Delaware, has added RelaxZen DAY and RelaxZen NIGHT products from RelaxZen Inc. to its product line. RelaxZen’s 2.5-ounce tapered bottles being added to [...]
Now at least three different varieties of XYIENCE’s Xenergy are planned for each region where Circle K operates, catering to local taste preferences. Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain. The [...]
The convenience of shots and the widespread availability in c-stores have spurred the category’s success. By: Joe Bush, Contributing Editor. Energy shots remain the hottest product in the energy beverage sector. The emergence of the shot market was so fast that the products seemingly came out of nowhere, at a time when the typically strong [...]
Alcoholic energy drink Four Loko is dropping caffeine from its beverage after New York moved to ban the beverage amid concerns over the drink’s safety and an announcement that the Food and Drug Administration (FDA) was expected to take a stand on the beverage, the New York Times reported. The company, in a statement, acknowledged [...]