Energy

Big Brands Boost Energy Drinks Success

Soft drink sales might be flat, but thanks to energy drinks, the convenience store cold vault is as popular as ever. The energy drinks category saw dollar sales in convenience stores of $6.67 billion for the 52 weeks ended Dec. 1, 2013, according to IRI Convenience All Scan data. Dollar sales were up 5.94% from

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Circle K Adds AeroShot

“This delivery system is uniquely designed to meet the needs and expectations of Circle K’s 24/7, always-connected, on-demand energy customers,” says Circle K spokesperson. Circle K convenience stores plans to add AeroShot Energy, a new air-based energy product, to 3,100 of its stores starting in October. Following announcement of the New York Attorney General’s investigation

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Bursting With Energy

The energy shots and drinks market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this growth. By Howard Riell, Associate Editor Americans need all the energy they can get their hands on, which goes a long way to explaining the enduring success

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Tedeschi Partners With Boston Cannons

Promotions and contests to center around Boston Cannons Lacrosse home games. Tedeschi Food Shops has partnered with the Boston Cannons, Boston’s professional Major League Lacrosse team. Throughout the 2012 season, Tedeschi Food Shops will be involved with the team in a variety of contests and promotions. The 2012 season home opener took place at Harvard

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Stripes Convenience Stores Adds Xenergy Drinks

Four flavors of the sugar-free, zero calorie energy drinks to hit store shelves in south Texas. Stripes Convenience Stores and XYIENCE Xenergy have partnered, giving the energy drink a greater presence in south Texas and adding to Stripes’ energy assortment. Stripes plans to carry up to four flavors of the sugar-free, zero calorie energy drinks,

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QuikTrip Welcomes Anthony “Showtime” Pettis

XYIENCE schedules Atlanta c-store appearances for UFC lightweight champion. XYIENCE team athlete and UFC lightweight Anthony “Showtime” Pettis is set to make four Atlanta area appearances that include three QuikTrip convenience store locations on April 20-21. Announced earlier this month, Pettis is also scheduled to appear at the GNC store located in the Mall of

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7-Eleven Samples MiO ENERGY

Comedian Judah Friedlander introduces 7-Eleven customers to MiO Energy, a liquid water enhancer with an added energy benefit. Actor, comedian and beverage expert Judah Friedlander commandeered three Los Angeles 7-Eleven stores yesterday on behalf of MiO ENERGY, the new platform for the popular liquid water enhancer.  Friedlander, self-proclaimed beverage expert and newest fan of MiO

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Energy Shot Sales Expect to Grow in 2012

Energy shots showed remarkable growth in 2011 and are on the same meteoric rise that energy drinks experienced four years ago, but they appeal to a different demographic. That was the uplifting news in a 2011 report on energy shots from Chicago-based research firm Mintel International. For example, the largest consumer group of 5-hour Energy,

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Customers Energized About Energy Drinks

The energy drink market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this positive growth path, according to Chicago-based research firm Mintel International. Energy drink sales were up about 16% in 2011 in convenience stores, as well as up about 16% across

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Munchy Mart Meeting Student Demands

The University of Northern Colorado has rolled out a new convenience store brand to satisfy student cravings with products they need at prices they can afford. By Erin Rigik, Associate Editor. When students rolled into the University of Northern Colorado’s (UNC) University Center this fall, Munchy Mart was waiting. The brand new 1,250-square-foot convenience store,

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Understanding What Your Customers are Buying

MSA and Paradigm Sample, in partnership with Convenience Store Decisions, examine the market basket of 18-34-year-old convenience store shoppers. By Trish Temmerman, Contributing Editor. Numerous reports are being written about connecting to and interacting with the Millennial (18-34 year-old) generation. These Millennials, numbering 71 million-plus according to the 2010 U.S. Census, are a key shopper

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Circle K Renews Xenergy’s National Brand Status

“XYIENCE has continually shown commitment to overall category growth as well as taken steps in customer-first initiatives, and we have a great partnership together,” says Circle K spokesperson. Circle K has renewed its national brand agreement with XYIENCE, continuing to give its energy drink brand Xenergy access to all 4,200 locations of the convenience store chain in the

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Daily’s Convenience Stores Hosts Mark Hominick

UFC mixed martial arts athlete to sign autographs for fans at two Daily’s Convenience Stores locations. Daily’s Convenience Stores and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are hosting Canadian mixed martial arts (MMA) athlete Mark “The Machine” Hominick on Friday, Jan. 20, 2012 at two Daily’s locations in Smryna, Tenn.

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Boosting Energy Sales

Although some c-store operators admit to being worried about regulators turning their focus toward energy products, many believe the category has at least another year of strong growth ahead. By Howard Riell, Associate Editor. Sales of energy shots are soaring despite the lingering recession. New products, flavors and marketing messages are making it one of

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Frostberry Energy Blast

XYIENCE, maker of Xenergy, the offi cial energy drink of the UFC, has added Xenergy Xtreme Frostberry Blast to its lineup of energy drink flavors. The third in its collector can series; Frostberry Blast’s can features the image of Wanderlei “The Axe Murderer” Silva, a UFC middleweight fighter and international icon in the sport of mixed

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Walgreens Adds Kronik Energy Drinks

Walgreens is adding KroniCo LLC’s Kronik Energy drink formulas to 261 locations throughout Southern California. Already the fourth best-selling brand in Arizona and officially known as “Chronic Fatigue’s worst nightmare,” Kronik Energy drinks are a major player in the energy category. “We are so honored to be welcomed into the Walgreens family; this is a

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NACS 2011 National Beverage

New products from National Beverage. Everfresh Juices, LaCroix Sparkling waters, Rip It Energy Drinks with two new flavors Raspberry and Berry. Faygo Soda brand with three new flavors in Pineapple Watermelon, Diet Peach and Strawberry Banana. Everfresh Juices with seven new pack sizes and new 24 ounce Strawberry Banana and 16 ounce Pineapple Mango. LaCroix

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RaceTrac To Offer DNA Energy Drink At All Florida Stores

RaceTrac joins Walgreens and Circle K in offering DNA products statewide. RaceTrac Petroleum Inc. is expanding DNA Brands’ presence in Florida by approving DNA Energy Drink for sale at all its Florida locations. RaceTrac operates more than 300 stores under the RaceTrac name in Florida, Georgia, Louisiana, Texas and Mississippi. “After approximately one year of

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Circle K Store To Welcome Mixed Martial Arts Superstar

XYIENCE hosts autograph-signing with Wanderlei “The Axe Murderer” Silva at local c-store. Circle K and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are inviting mixed martial arts (MMA) fans to meet XYIENCE team athlete Wanderlei Silva, who fights in the UFC’s middleweight division. Silva is scheduled to sign autographs at the

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Casey’s, XYIENCE Launch Sweepstakes

Customers can win a trip to a UFC event in Las Vegas or pre-paid gas cards. Casey’s General Stores and XYIENCE, maker of Xenergy—the official energy drink of the UFC, are teaming  to launch a text message-based sweepstakes, offering two grand prize winners a chance to win a UFC getaway package for two. The contest

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Sunoco APlus Convenience Store Welcomes UFC Champion

Mixed martial arts fans can visit athlete Matt “The Terror” Sera at a local Sunoco APlus store. Sunoco APlus  Convenience Stores and XYIENCE, the maker of Xenergy, the official energy drink of the UFC, are inviting mixed martial arts (MMA) fans to meet XYIENCE team athlete Matt “The Terror” Serra.  The former UFC welterweight champion

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Energy Sales Soaring

While there may have been some concerns about the growth of shots and full-size cans, analysts report the category has never been stronger. By Joe Bush, Contributing Editor. Brent Howard isn’t just a retailer of energy drinks and shots. He’s a user. Division manager for Sun Pacific Energy in Kennewick, Wash., Howard has seen the

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Kangaroo Express Debuts Kronik Energy Drinks

“The Kangaroo Express deal gives us a major retailer in the Southeastern U.S. and greatly expands our distribution footprint,” says Kronik’s vice president of operations. The Pantry has partnered with KroniCo LLC, makers of Ultra-Premium Kronik Energy Drinks, to add three of Kronik’s all new formulas in more than 1,100 Kangaroo Express stores in eight

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XYIENCE Launches Summer Sweepstakes

QuikTrip and independent retailers join XYIENCE in text message-based summer promotion. XYIENCE, maker of Xenergy, the official energy drink of the UFC, is teaming up with its retailers to launch a series of text message-based summer sweepstakes, including one with QuikTrip (QT) Convenience Stores and a second with hundreds of independent convenience stores throughout the

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Mac’s, XYIENCE Partner for Sweepstakes

“We have been very pleased with the performance of the Xenergy brand in our stores and as a result, have recently expanded our listing base to include Xenergy Xtreme flavors,” says Mac’s spokesperson. XYIENCE, maker of Xenergy, the official energy drink of the UFC, and Mac’s Convenience Stores Inc., a division of Alimentation Couche-Tard, have

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