“This delivery system is uniquely designed to meet the needs and expectations of Circle K’s 24/7, always-connected, on-demand energy customers,” says Circle K spokesperson. Circle K convenience stores plans to add AeroShot Energy, a new air-based energy product, to 3,100 of its stores starting in October. Following announcement of the New York Attorney General’s investigation [...]
The energy shots and drinks market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this growth. By Howard Riell, Associate Editor Americans need all the energy they can get their hands on, which goes a long way to explaining the enduring success [...]
Promotions and contests to center around Boston Cannons Lacrosse home games. Tedeschi Food Shops has partnered with the Boston Cannons, Boston’s professional Major League Lacrosse team. Throughout the 2012 season, Tedeschi Food Shops will be involved with the team in a variety of contests and promotions. The 2012 season home opener took place at Harvard [...]
Four flavors of the sugar-free, zero calorie energy drinks to hit store shelves in south Texas. Stripes Convenience Stores and XYIENCE Xenergy have partnered, giving the energy drink a greater presence in south Texas and adding to Stripes’ energy assortment. Stripes plans to carry up to four flavors of the sugar-free, zero calorie energy drinks, [...]
XYIENCE schedules Atlanta c-store appearances for UFC lightweight champion. XYIENCE team athlete and UFC lightweight Anthony “Showtime” Pettis is set to make four Atlanta area appearances that include three QuikTrip convenience store locations on April 20-21. Announced earlier this month, Pettis is also scheduled to appear at the GNC store located in the Mall of [...]
Comedian Judah Friedlander introduces 7-Eleven customers to MiO Energy, a liquid water enhancer with an added energy benefit. Actor, comedian and beverage expert Judah Friedlander commandeered three Los Angeles 7-Eleven stores yesterday on behalf of MiO ENERGY, the new platform for the popular liquid water enhancer. Friedlander, self-proclaimed beverage expert and newest fan of MiO [...]
Energy shots showed remarkable growth in 2011 and are on the same meteoric rise that energy drinks experienced four years ago, but they appeal to a different demographic. That was the uplifting news in a 2011 report on energy shots from Chicago-based research firm Mintel International. For example, the largest consumer group of 5-hour Energy, [...]
The energy drink market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this positive growth path, according to Chicago-based research firm Mintel International. Energy drink sales were up about 16% in 2011 in convenience stores, as well as up about 16% across [...]
The University of Northern Colorado has rolled out a new convenience store brand to satisfy student cravings with products they need at prices they can afford. By Erin Rigik, Associate Editor. When students rolled into the University of Northern Colorado’s (UNC) University Center this fall, Munchy Mart was waiting. The brand new 1,250-square-foot convenience store, [...]
MSA and Paradigm Sample, in partnership with Convenience Store Decisions, examine the market basket of 18-34-year-old convenience store shoppers. By Trish Temmerman, Contributing Editor. Numerous reports are being written about connecting to and interacting with the Millennial (18-34 year-old) generation. These Millennials, numbering 71 million-plus according to the 2010 U.S. Census, are a key shopper [...]
“XYIENCE has continually shown commitment to overall category growth as well as taken steps in customer-first initiatives, and we have a great partnership together,” says Circle K spokesperson. Circle K has renewed its national brand agreement with XYIENCE, continuing to give its energy drink brand Xenergy access to all 4,200 locations of the convenience store chain in the [...]
UFC mixed martial arts athlete to sign autographs for fans at two Daily’s Convenience Stores locations. Daily’s Convenience Stores and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are hosting Canadian mixed martial arts (MMA) athlete Mark “The Machine” Hominick on Friday, Jan. 20, 2012 at two Daily’s locations in Smryna, Tenn. [...]
Although some c-store operators admit to being worried about regulators turning their focus toward energy products, many believe the category has at least another year of strong growth ahead. By Howard Riell, Associate Editor. Sales of energy shots are soaring despite the lingering recession. New products, flavors and marketing messages are making it one of [...]
XYIENCE, maker of Xenergy, the offi cial energy drink of the UFC, has added Xenergy Xtreme Frostberry Blast to its lineup of energy drink flavors. The third in its collector can series; Frostberry Blast’s can features the image of Wanderlei “The Axe Murderer” Silva, a UFC middleweight fighter and international icon in the sport of mixed [...]
Walgreens is adding KroniCo LLC’s Kronik Energy drink formulas to 261 locations throughout Southern California. Already the fourth best-selling brand in Arizona and officially known as “Chronic Fatigue’s worst nightmare,” Kronik Energy drinks are a major player in the energy category. “We are so honored to be welcomed into the Walgreens family; this is a [...]