Eco-Cigs Prepares for Retail Expansion

Eco-Cigs Prepares for Retail Expansion

Industry veteran Roger Grogman joins the Illinois firm to help guide its expansion strategy into new sales channels. Eco-Cigs, Inc., a leading electronic cigarette company, has hired Roger Grogman as their Vice President of Sales & Marketing. Grogman will be responsible for the expansion and growth of the Eco-Cigs brands within opportunistic retail channels. “The [...]

FIN Electronic Cigarettes Launches Nationwide Ad Campaign

FIN Electronic Cigarettes Launches Nationwide Ad Campaign

“With these ads, we definitely want to evoke memories of a time when smokers were not literally kicked to the curb,” says chief branding officer for Finiti Branding Group. FIN Electronic Cigarettes has launched a brand awareness campaign with full page ads in Rolling Stone magazine. The campaign features a series of full-page print advertisements [...]

Tobacco Forges an Electronic Transformation

Tobacco Forges an Electronic Transformation

E-cigarettes are a relatively new product, but for convenience stores they are beginning to make a big impact on sales. By Howard Riell, Associate Editor. While electronic cigarettes show promise as a growing tobacco subcategory, two issues are threatening its widespread growth. One is the looming threat of government regulation, which most agree is inevitable, [...]

A recent study by Boston University School of Public Health showed that e-cigarettes may hold promise as a smoking-cessation method because they address two aspects of smoking: the nicotine and the behavioral habit of puffing. The limited study used a survey of 5,000 first-time buyers of e-cigarettes from one company over a two-week period. The results showed that 68% of the first-time users were able to reduce the number of cigarettes they smoked.

The Electronic Frontier

The popularity of e-cigarettes has risen substantially over the past couple of years, giving retailers an opportunity to make up for shrinking tobacco profits. By Frank Seltzer, Contributing Editor. Electronic cigarettes are a relatively new product, but for convenience stores they are beginning to make a big impact on sales. Electronic cigarettes were invented just [...]