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Ricker Oil Launches Rewards Program

Ricker’s Rewards card connects to customers’ checking accounts, so they can use the card like a debit card for discounts on in-store and gasoline purchases. Ricker Oil Co. is launching a rewards program this week to drive traffic and help customers battle escalating gas prices, the Indianapolis Star reported. The Ricker’s Rewards loyalty program offers

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Marketing and Social Media

In 2011, look for cause marketing to be a bigger trend. An expert panel at the U.S. Direct Marketing Association’s (DMA) annual meeting revealed that the trend toward cause marketing is the next step in engaging customers and increasing loyalty. But it’s not enough just to pick a cause and throw together a promotion. Customers

Retailers are finding new ways to reach customers in the forecourt. WilcoHess,  for example, is testing vending machines at the fuel pumps.

Emerging Retail Trends

Convenience store owners should expect to embrace new technology and a fresh set of rules for communicating with today’s consumers as 2011 approaches. A  year that witnessed a whirlwind of technological advancements proved that retail is all about change. The best retailers are embracing that change and  diversifying their technology investments in order to stay

Wilson Farms Offers AAA Members New Discounts

Wilson Farms is expanding its discount offers for AAA members to include its Fresh N’ Ready lunchtime menu consisting of freshly made subs, salads and sandwiches. All AAA members can receive 50 cents off any sub, salad or sandwich offered at all Wilson Farms, Sugarcreek and/or Wilson Farms Xpress locations throughout New York State. “AAA

Kum & Go Teams With Iowa Wine Growers

Kum & Go and Iowa wine growers have joined forces to offer a directory and coupon booklet that could generate up to $50 in savings at Kum & Go stores, the Des Moines Register reported. Visitors to the Iowa Wine Garden at the 2010 Iowa State Fair can buy the Iowa Wine Companion for $15.

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