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Swipe Fee Reform To Equal Lower C-store Prices

“Most enterprising storeowners will apply the swipe fee savings to lowering product costs in an effort to be even more competitive in the marketplace,” notes NCASEF chairman. Bruce Maples, the chairman of the National Coalition of Associations of 7-Eleven Franchisees, in an interview with PYMNTS.com, spoke about the Federal Reserve’s new debit rules and noted

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