JETZ

Cultivating Loyal Customers

Savvy c-store operators are using loyalty programs to improve merchandise planning and forecasting to spur long-term growth. By Howard Riell, Associate Editor. Loyalty programs, when administered well, offer c-store retailers solid benefits—the ability to react to trends quickly, make more informed decisions, improve cost effectiveness and aid in merchandise planning and sales forecasting. “Loyalty programs

beers

Building Better Beer Sales

While many trends impact the beer category, the one that will most directly influence how marketers do business is the continued demand for more choices by the consumer.  By Joe Bush, Contributing Editor. It’s been two years since Walgreens jumped back into the beer and wine business, and at least three convenience store operators in

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