Franchise opportunities with Dunkin’ Donuts are still available in Ottumwa, Iowa. Dunkin’ Donuts has signed a multi-unit store development agreement with existing franchisee, Savoureux Corp., for 12 new restaurants in North Omaha, Neb. and Sioux City, Iowa, with the first restaurant planned to open in 2013. Savoureux Corp. is led by NFL greats and former…
Is Groupon Right for Your Business?
A growing debate continues as to whether Groupon, and other daily deal sites like Living Socialare good for businesses or are they a quick-fix marketing solution in a sluggish economy yielding short-lived, expensive, false hope. While the jury is still out, there is no debating that the daily deal phenomenon continues to grow in popularity.…
Facebook Marketing for Convenience Stores
Convenience store chains, like most retailers, pay close attention to transaction counts and sales per customer. Until recently, getting to know your customers as individuals might have seemed costly and out of reach for all but the largest of companies. Having the opportunity to communicate with your customers and getting to know their friends and…
Customer Loyalty Done Right
Customer loyalty is a game changer. Take a look at successful loyalty programs like Marriott Rewards, Delta Sky Miles, My Starbucks Rewards, Speedy Rewards, Rewards in a Flash and Certified Savings. These are all established programs that acknowledge their best customers, reward them for their existing behavior and provide greater rewards to improve their shopping…
The Customer is King
“The customer is always right.” “Our customers come first.” “We value our customers.” Blah, blah, blah… Sure we have all read retailer mission statements about how they value their customers, but how many truly take these words to heart? For most companies, their mission statement and promise of “the best customer experience” is just words…
Social Networking Takes Retail by Storm
Speedy Personalized DealsChristianna Frizzell, customer relationship manager for Speedway SuperAmerica, said the best online responses will come from email blasts and text message campaigns if you know your demographic and keep contact timely and relevant. It can also be helpful to look at how customers are contacting you. For example, are they emailing or calling…