ConocoPhillips is officially rolling out the KickBack Points Coalition Loyalty Program to branded marketers through a series of Road Show meetings starting today in Seattle. The meeting in Seattle will be the first of 28 Road Show meetings starting on the West Coast, before moving into the other ConocoPhillips markets. This program is a turnkey [...]
By: Jeff Weghorst, director of merchandising at dunnhumbyUSA One of the primary drivers behind a customer’s willingness to transact with a retailer is product selection. If a customer does not encounter an appealing assortment of products in-store, they are highly unlikely to engage even once with the retailer, and much less likely to become a [...]
Card builds on the success of Tesco Clubcard and “Friends of Fresh & Easy” email program. Building on the success of Tesco‟s Clubcard, a loyalty program with more than 30 million card holders in 12 countries, Fresh & Easy Neighborhood Market is introducing a similar program for its customers later this year. The program will [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc., www.graycatenterprises.com. In today’s tough economy, the fight for share-of-customer by retail stores to effectively capture sales has never been fiercer. Retail stores that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive retailers that go [...]
Save Mart and S-Mart Foods team with Shell Stations to reward customers with gas discounts. Save Mart Supermarkets and S-Mart Foods announced that beginning May 9, customers who shop at any of their greater Sacramento-Modesto- Stockton, Calif.-area stores using their new Save Mart or S-Mart Foods Reward Cards can now earn significant discounts on fuel [...]
Free promotion available to those who register between May 2 and June 30, 2011. To express appreciation to customers and to give branded wholesalers another way to enhance customer loyalty, ExxonMobil is offering 15 cents off per gallon of fuel purchased with a registered Speedpass account. Starting with registration on May 2, 2011, customers can [...]
The Register, Scan and Win Sweepstakes provides Rutter’s customers with chances to win an array of prizes from a car wash to free coffee. This week, York, Pa.-based Rutter’s Farm Stores awarded more than 900 prizes to loyal customers in the second month of the yearlong Register, Scan and Win Sweepstakes. One prize, a coupon [...]
Intelio Technologies Inc., a provider of self-service marketing, has developed an interface to allow the leading brands of car wash entry systems to interface with KickBack Rewards. The new interface allows car wash operators who utilize the Unitec Wash Select II or Ryko AMTT, Ryko AMTT CS and Intelio Activa entry systems to interface with [...]
MSA and Paradigm Sample, in partnership with Convenience Store Decisions, are drilling down with fine-grained questions to understand consumer shopping behavior. By Alice Greene, Management Science Associates (MSA). Grocery shopper purchase decisions are highly influenced by brand loyalty, just as price sensitivity prevails with warehouse club members. But what drives convenience-store shoppers’ decisions when it [...]
Dunkin’ Donuts is using social media platform Foursquare to secure loyal customers in the Florida market, Nation’s Restaurant News reported. It recently launched its first Foursquare regional promotion in two markets in Florida. The promotion offers users of the location-based game the chance to win a free donut after they “check in” at the same [...]
BP Products North America Inc. recently reaffirmed its commitment to the BP retail brand in Gaylord, Md., at the 2010 BP Amoco Marketers Association (BPAMA) Convention and Business Expo, an annual gathering of BP marketers. A record number of marketers attended this year’s event to hear from several top BP executives how the company plans [...]
Kum & Go’s “Name Our Cup” Contest winner has been announced. Brad Gerndt of Nevada, Iowa won for his entry name Go Kup. “We are excited to have a name for our 32-ounce fountain cups—Go Kup,” said Kevin Krause, senior vice president of Kum & Go, which operates more than 435 convenience stores in 11 [...]
BP’s ampm brand is adding some spice to ampm convenience store shelves with the introduction of a new line of proprietary Hispanic snacks. The snacks, which hit the shelves in several ampm markets earlier this year, debuted under the store’s El Mero brand. “Hispanic consumers are looking for products with authentic flavors,” said Bill Fry, [...]
POP ROCKS® is the original brand for popping candy and a pop culture icon with phenomenal popularity status. With loyal consumers since 1970´s and a wide target audience, POP ROCKS® continues to be the promise of an exceptional fun experience. POP ROCKS® Strawberry is a TOP50 SKU in novelty non chocolate confectionery. We will be [...]
MAPCO Express Inc., an independent convenience store chain with more than 400 neighborhood retail locations throughout the southeastern U.S., has announced its upcoming $1.10 Gas Giveaway promotion. On Oct. 10, 2010, for 110 minutes, MAPCO Express plans to sell gasoline for only $1.10 per gallon at five selected secret MAPCO locations throughout its service area. [...]