BP Outlines Plan to Move Brand Forward

BP Products North America Inc. recently reaffirmed its commitment to the BP retail brand in Gaylord, Md., at the 2010 BP Amoco Marketers Association (BPAMA)  Convention and Business Expo, an annual gathering of BP marketers. A record number of marketers attended this year’s event to hear from several top BP executives how the company plans

Kum & Go Debuts Go Kup

Kum & Go’s “Name Our Cup” Contest winner has been announced. Brad Gerndt of Nevada, Iowa won for his entry name Go Kup. “We are excited to have a name for our 32-ounce fountain cups—Go Kup,” said Kevin Krause, senior vice president of Kum & Go, which operates more than 435 convenience stores in 11

BP’s ampm Adds Hispanic Snacks

BP’s ampm brand is adding some spice to ampm convenience store shelves with the introduction of a new line of proprietary Hispanic snacks. The snacks, which hit the shelves in several ampm markets earlier this year, debuted under the store’s El Mero brand. “Hispanic consumers are looking for products with authentic flavors,” said Bill Fry,

POP ROCKS®

POP ROCKS® is the original brand for popping candy and a pop culture icon with phenomenal popularity status. With loyal consumers since 1970´s and a wide target audience, POP ROCKS® continues to be the promise of an exceptional fun experience. POP ROCKS® Strawberry is a TOP50 SKU in novelty non chocolate confectionery. We will be

MAPCO Launches Gas Giveaway

MAPCO Express Inc., an independent convenience store chain with more than 400 neighborhood retail locations throughout the southeastern U.S., has announced its upcoming $1.10 Gas Giveaway promotion. On Oct. 10, 2010, for 110 minutes, MAPCO Express plans to sell gasoline for only $1.10 per gallon at five selected secret MAPCO locations throughout its service area. 

Shell Leaps into Loyalty

At a Glance: Shell’s Fuel Rewards Program   In an effort to bring value to its fuel customers and branded marketers, Shell Oil Products U.S., in July, launched its Grocery Rewards program with several of the nation’s largest supermarket brands in markets across the country. Customers earn one fuel point for every dollar spent at

Name Spreading

Keep up with the competition and increase sales while keeping advertising costs in line by imprinting logos or messages on cups from Printed Cup Co. Branding on cups helps develop loyalty patterns and gives the perception of value and quality. Let customers identify a business by putting the logo on the most profitable item in

Rite Aid Debuts New Rewards Program

Drugstore chain Rite Aid seeks to drive customer loyalty with its new wellness+ customer rewards program that provides members with free health and wellness benefits, as well as shopping discounts and special prices. The program will be supported by a national television, radio, circular and digital advertising campaign. The free Rite Aid wellness+ rewards card

Low Prices Replace Customer Service As Loyalty Driver

In a vast departure from COLLOQUY’s 2008 report on consumer loyalty to U.S retailers, Walmart dominated the 2010 COLLOQUY Retail Loyalty Index, in results that reflect a reality of the Great Recession – low prices drove consumer loyalty. COLLOQUY, the publishing, education and research division of LoyaltyOne, previously published the COLLOQUY Retail Loyalty Index in

Family Express To Reward Customers With F.E. Perks

Family Express, which operates stores in northwest and north central Indiana, is taking another step forward in its quest to delight customers by turning their purchases inside the store into savings at the pump. The new “F.E. Perks” program will kick off at all Family Express stores in April and it will be based on

Wilson Farms Adds ACH Debit Card with Multiple Rewards

Wilson Farms has introduced a combination ACH debit and loyalty card to their customers in the Batavia, N.Y. market. The Red Hot Rewards Card allows Wilson Farms’ customers to earn free and discounted products as well as 5% cash back on both fuel and non-fuel purchases and earn rewards every time they shop with Wilson

Breaking into Branding

Branded Check List Retailers planning to add a branded foodservice program should consider the start up cost as well what long-term factors will influence profitability such as additional labor and rising food costs. “You have to decide what’s best for you,” said Sandy Arrasmith of J&H Family Stores. “Take a look at the brand you

CVS/pharmacy Delivers More Rewards

CVS/pharmacy’s ExtraCare rewards program is paying off for customers. Cardholders received a combined total of more than $1.9 billion in savings and rewards throughout 2009 by using their ExtraCare card each time they shopped at CVS/pharmacy or online at CVS.com. “In 2009, Americans continued to cut costs and look for new ways to help stretch

Brand Appeal

TOP PERFORMERS Subway McDonald’s HONORABLE MENTIONS Blimpie Burger King Arby’s Quiznos As foodservice becomes an increasingly important c-store offering for driving traffic, retailers face an important question: Partner with a with a known QSR that offers brand recognition and a proven track record, or invest the time and energy to build a program from the

Keck Oil Does Sandwiches the Rite Way

For most c-store chains, it goes without saying that foodservice must play an integral part in driving traffic and helping maintain sales at a time when gas and cigarette revenues are down. But with so many possibilities to consider, from adding a Dunkin’ Donuts to developing a stir fry offering, deciding which foodservice program will

Growing Snack Sales

Sunflower seeds, which have quietly built a loyal following both as planned and impulse purchases, are garnering more shelf space these days as c-store retailers expand this category. Randy Adams, buyer for Huck’s Food and Fuel in Carmi, Ill., found that sunflower seeds have proven so popular that when he recently completed a nuts and

Convenience Concerns

I was getting breakfast at my local convenience store recently, an unbranded joint close to my office, when I noticed a new addition to the store. Right by one of the two pay stations was a neatly handwritten sign that read, “No Cell Phones in Line.” I have to admit this message surprised me. The

When One Size Fits All Doesn’t Fit

I have always been a c-store guy, I just did not realize it until I became affiliated with this publication and started paying more attention to the intricacies of the segment.  Thanks to my wife, I rarely go to the grocery store anymore–she actually likes the experience. I also rarely take the time to enjoy

Dispensed Beverages: Hot

TOP PERFORMERS S&D Coffee Boyd Coffee Folgers (J.M. Smucker Co.) HONORABLE MENTIONS Sara Lee Foodservice Ronnoco Coffee Co. If you haven’t figured it out by now, most customers aren’t going to be happy with a one-pot coffee program bookended by a cup of sugar and a bowl of curdled creamer.  They could get that at

Java Jolts Beverage Sales

According to a recent study from the National Coffee Association, more coffee-drinkers than ever before say their favorite brew improves mental focus and provides health benefits. Not surprisingly, consumption of coffee now surpasses that of soft drinks—and while the gap is still narrow, daily consumption of coffee is pointing directionally higher. Young adults are the

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