JohnMatthews

Local Store Marketing: Coupon Books

By John Matthews, founder and president of Gray Cat Enterprises Inc. Growing up in Michigan, I was a part of a very prestigious high school baseball team– the Plymouth Canton Chiefs.  Year in and year out, our team was highly ranked and continually vied for the state championship.  Playing on this team was a sign

The Power to Turn a Life Around

While this troubled economy lingers, there might never be a better time than right now to increase your efforts to make a positive difference in the lives of your employees. As I reflected on gracious words attributed to a motivational speaker, the late professor Leo Buscaglia, I was both struck by his gentle touch, and

Nice & Envied

Mission accomplished. When John MacDougall challenged his team at Nice N Easy Grocery Shoppes to come up with a company mission statement, he left pretty simple instructions. “Keep it short, keep it focused and let’s be true to ourselves,” he said. The result was a concise proclamation of the chain’s commitment to the customers it

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