Two companies help c-stores reach c-store customers through all mobile devices. Verge Connect, a mobile application solution for smartphones, and the Digital Deal, a text marketing program accessible by conventional mobile phones, teamed up to allow c-store operators to cost-effectively connect with customers who use smartphone or conventional mobile phones. Their partnership represents the first…
Marketing in a Digital Age
The world of marketing is fast evolving to keep pace with an influx of new technological options, and no one knows this better than Jared Sturtevant, who recently stepped into the newly created director of marketing role at Nice N Easy Grocery Shoppes. In his new position, Sturtevant orders, proofs and provides artistic direction on…