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C-Stores Missing Significant Snack Sales Opportunities

Consumer research from MSA and Paradigm Sample suggest the majority of customers looking to buy salty snacks leave the store empty-handed, a serious no-no for convenience stores. By Trish Temmerman, Management Science Associates (MSA). Nearly eight in 10 convenience store customers looking to buy salty snacks on a shopping occasion have left the store without

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Effective Visual Merchandising

By using creative store displays, retailers are making a certain connection with potential customers, one that is long lasting and makes them more apt to make a purchase. By Howard Riell, Associate Editor. Are you showing your wares as effectively as possible? According to the Convenience Consumer Insights (cci) Panel, the first-of-its-kind mobile research panel

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