Jeff Weghorst 004

What’s On Your Customer’s C-Store Shopping List?

By: Jeff Weghorst, director of merchandising at dunnhumbyUSA One of the primary drivers behind a customer’s willingness to transact with a retailer is product selection. If a customer does not encounter an appealing assortment of products in-store, they are highly unlikely to engage even once with the retailer, and much less likely to become a

Understanding the Hispanic Market

Describe your perfect customer.  No doubt it would be someone who shops at convenience stores more often, spends more money during each trip and buys across more categories. According to the Greenfield Online/Mintel Hispanic Consumer report, you have just described the Hispanic consumer market. As the current recession continues to put a strain on retailers,

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