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SymphonyIRI Says Shopper Marketing Is Critical To Retailers

SymphonyIRI reports that “shopper-centric” retailers perform stronger than those focused more on the products. SymphonyIRI Group released its latest Times & Trends report, “Shopper Marketing: Every Decision Begins & Ends with the Shopper” for c-store owners to consider. Amazing products, strong advertising and outstanding stores are useless without shoppers. The shoppers in today’s market demand

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The 2012 Convenience Retail Outlook

Economic uncertainty is causing retailers to be cautious as they plan for the upcoming year, but investments in technology, social media and foodservice appear to be expanding. By David Bishop, Contributing Editor.  The outlook for 2012 depends largely on the focus of the question. What is clear based on the CSD/Balvor 2012 Convenience Retail Outlook

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