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Consumer Perceptions Vary About C-Store and Fuel Retailers

Customers guess retailers make 48 cents profit per gallon of fuel sold after expenses, when the reality is closer to 15 cents per gallon. While consumers intellectually understand that the corner store isn’t responsible for high prices at the pump, they still don’t like fuels retailers, according to findings released today from the new 2012

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Price Is Deciding Factor in Choice of Fueling Location

NACS releases results of its annual Retail Fuels Report. Price remains the dominant reason why consumers buy fuel at a particular location, according to the results from the new 2012 NACS Consumer Fuels Report. Nearly two-thirds of consumers (63%) rated price as the most important reason why they select a particular location for fueling, more

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