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Circle K Enters Agreement With NJOY

Circle K focuses on evolving its sale of e-cigarettes through a partnership with NJOY. Circle K entered a partnership with NJOY electronic cigarettes for chain-wide corporate store distribution in 3,100 U.S. retail locations as of August 2012. Circle K has been an early leader in the e-cigarette category, and this new partnership further strengthens NJOY’s

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White Castle, Wal-Mart Team for Slider Giveaway

Some 10,000 sliders will be given away in Panama City Beach, Fla. White Castle is teaming up with Wal-Mart to bring the Original White Castle Slider to Panama City Beach, Fla., during spring break.  The Wal-Mart Supercenter in Panama City Beach will host the one day giveaway of 10,000 burgers. The party starts Saturday, March

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Circle K Renews Xenergy’s National Brand Status

“XYIENCE has continually shown commitment to overall category growth as well as taken steps in customer-first initiatives, and we have a great partnership together,” says Circle K spokesperson. Circle K has renewed its national brand agreement with XYIENCE, continuing to give its energy drink brand Xenergy access to all 4,200 locations of the convenience store chain in the

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AdvancePierre Foods, Johnsonville Sausage Form Alliance

Under partnership, AdvancePierre becomes the exclusive foodservice distributor of Johnsonville Sausage. AdvancePierre Foods and Johnsonville Sausage have formed a strategic partnership, leveraging AdvancePierre Foods’ dynamic foodservice organization and distribution system to deliver quality Johnsonville Sausage to foodservice customers across the U.S. This partnership will make AdvancePierre Foods, a supplier of value-added protein and handheld convenience

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Del Monte Fresh Fruit Fuels the Miami HEAT

Del Monte becomes the “Official Fresh Fruit of the Miami HEAT”. Del Monte Fresh Produce and the Miami HEAT has entered into a sponsorship agreement where Del Monte will be the “Official Fresh Fruit of the Miami HEAT” for the next three years. In addition to collaborating on advertising and promotional programs, Del Monte Fresh

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MSA Welcomes Convenience-Channel Veteran

“Steve Levey’s knowledge and understanding will enable MSA to engage more effectively with our manufacturing clients by consulting on programs and applications that are more wholesaler and retailer-friendly,” says MSA’s SVP. After an extensive six-month candidate search, Management Science Associates Inc. (MSA) welcomes Steven Levey to the role of account director focusing on channel partner

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Mansfield Oil, Gevo Form Strategic Alliance

“Through this partnership, we are working to develop new fuels formulated with renewable isobutanol that expand the renewable content of the fuels we supply,” says Mansfield’s executive vice president. Mansfield Oil Co. and Gevo Inc., a renewable chemicals and advanced biofuels company, have entered into a strategic marketing alliance to efficiently distribute isobutanol-based fuel into

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Nella Oil Joins Channel Partner Program

“The wide reach of the Voyager Network will be critical for us as we expand our business beyond California and Nevada,” says director of commercial fueling at Nella.   Nella Oil Co. LLC has joined U.S. Bank’s Channel Partner Program.    U.S. Bank is a provider of universal fleet fueling and maintenance cards and owner

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Clark Brands Signs Foster Blue Water Oil

“We’re proud to have Foster Blue Water as a Clark licensee,” says Clark CEO. Clark Brands LLC announced that Foster Blue Water Oil of Richmond, Mich., has branded with Clark. The partnership will continue the growth of the Clark brand in southeast Michigan. Clark will provide customized branding and marketing programs as Foster Blue Water

Gulf Oil Grows in Virginia

Gulf Oil has announced its continued growth in Virginia by signing a branded distributor partnership with Anderson Oil Company. Anderson Oil will begin work immediately, rebranding more than two dozen motor fuel outlets in the Greater Fredericksburg and Richmond areas from Chevron, Texaco and Pure to the new Gulf “Sunrise” image.  This is the first

Diet Coke Unveils New Packaging, Heart Health Message

For the third consecutive year, Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called The Heart Truth. To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign.

Hunt Brothers Sponsors Elliott Sadler for NASCAR Season

The 2010 NASCAR season isn’t underway just yet, but Hunt Brothers Pizza is already celebrating a huge win: the company just inked a deal to sponsor veteran driver Elliott Sadler in both the Sprint Cup Series and Camping World Truck Series. This is Hunt Brothers Pizza’s second year as the primary sponsor of a NASCAR

Excentus Corporation And Safeway Inc. Settle Lawsuit

Excentus Corporation and Safeway Inc. have entered into a settlement and licensing agreement settling all outstanding litigation between them. “We are pleased to put this litigation behind us,” said Safeway spokesman Brian Dowling. “We respect the breadth of the Excentus intellectual property portfolio and look forward to exploring ways to work together on fuel rewards.”

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