Second annual campaign results in largest donation to truckers fund. TravelCenters of America LLC (TA) wrapped up its second annual ‘Band Together for SCF’ campaign with $212,538.87 in donations to support the St. Christopher Truckers Development and Relief Fund (SCF). Customers and employees of TA and Petro Stopping Centers made donations from Nov. 15 –…
A Moment of Sweetness
Cumberland Packing Corp. has tasked creative agency Mother New York with reintroducing Sweet’N Low to U.S. consumers by reminding people of the brand’s long history and tradition by playing up its iconic name, packaging and its most memorable color. The campaign, which includes print, outdoor and digital, will run nationally throughout 2010. Mother broke away…
Rite Aid Supports the American Heart Association
Drug chain Rite Aid is supporting AHA’s “Go Red For Women” movement by providing free heart health guides in all of its stores nationwide now through March and online. One in three women dies from cardiovascular disease, according to the American Heart Association (AHA), but there are steps women of all ages can take to…