Thorntons Announces Football Cup Challenge

Thorntons Announces Football Cup Challenge

Thorntons has announced its new College Football Cup Challenge, taking place in Louisville, Ky., southern Indiana, and Lexington, Ky., store locations. The promotion began on Saturday, Sept. 4, coinciding with the college football game between the University of Louisville and the University of Kentucky. Thorntons’ stores now feature new 32-ounce fountain cups that say “Bleed [...]

Mexican Coca-Cola A Big Hit

Mexican Coca-Cola A Big Hit

Mexican Coke, now becoming more widely available in the U.S., is developing a cult following among consumers, The Grand Rapids Press reported. “(Mexican Coke) seemed so much better,” one consumer told the newspaper, adding, “It’s just not as fizzy or harsh tasting.”  She’s not alone in her opinion. A Facebook page dedicated to the drink [...]

Blonde Beer

Blonde Beer

  Starting this summer, U.S. consumers can enjoy some of the French sophistication of premium beer Fischer, with the introduction of Fischer Blonde. Fischer Blonde’s subtle and fruity accents and rich aromatic palette is encased in a bright gold color. An embossed bottle with swing-top closing emphasizes the brand’s traditional character and makes for a [...]

Decadent Delights

Decadent Delights

  Turtle Mountain announced three new delicious flavors for celebrating summer fun: Coconut Craze, Pomegranate Chip and So Very Strawberry. The three flavors are the newest addition to Turtle Mountain’s signature Purely Decadent Dairy Free Pints line. Each scrumptious flavor only contains 65% ofthe calories of comparable, super-premium dairy-based ice cream. They are also cholesterol [...]

Yogurt and Then Some

Yogurt and Then Some

YoCrunch yogurt introduces two new flavors to its core line offering healthy and decadent yogurt experiences. Smooth and creamy low-fat YoCrunchVanilla yogurt is paired with crunchy Butterfinger and Strawberry-Bananais joined by 100% natural low-fat granola. All of YoCrunch’s low-fat yogurt products contain live and active cultures perfect for digestion and replete with a mix of [...]

Follett keeps Rainy Lake on ice

Follett keeps Rainy Lake on ice

Follett keeps Rainy Lake on ice One might think the last thing an operator in northern Minnesota would worry about is not having enough ice, but it’s a big concern for Steve Lindberg, co-owner of Rainy Lake One Stop (International Falls, MN). Seven years ago, he and his wife Nora purchased the existing store, which [...]

Sports-Minded Beverage

Sports-Minded Beverage

Cytomax is the world’s most scientifically advanced complex carbohydrate, electrolyte performance sport drink. For the last decade, it has been available only in a powder formula via specialized retail locations and sports stores. The same benefits are now available in a convenient RTD formula to fuel the weekend warrior, recreational ball player and every athlete in [...]

Go Full Tilt

Go Full Tilt

  Anheuser-Busch is kicking off the nationwide launch of Tilt, a new, innovative malt beverage featuring an assorted blend of caffeine, guarana and ginseng. This 5 p.m. after-work drink, which offers a bold berry-flavor, is part of the emerging, flavored caffeinated malt beverage category and an ideal choice for those seeking something new to help [...]

Space Savvy

Space Savvy

Hoshizaki America Inc. introduces Tempguard Self-Contained Worktop Freezers. Tempguard Worktop Freezers have a high-efficiency cartridge-style refrigeration system designed with a large capacity condenser and evaporator resulting in lower overall power consumption. The cabinet door perimeter heater provides condensation controlin high-humidity environments and is equipped with a back-up heater in addition to the primary heater. The [...]

Energizing Beverage Sales

Energizing Beverage Sales

Thirteen years after the energy drink market emerged in the U.S. with the introduction of Red Bull, the category remains popular with consumers, who are willing to pay higher prices in a difficult economy for an extra jolt.  But while Mintel reported in July 2009 that the energy drink market had climbed to an estimated [...]

Energizing a Crowded Cold Vault

Energizing a Crowded Cold Vault

Energy by the Numbers Although 2009 was the second year in a row of unusual weakness in liquid refreshment beverages’ performance, the worst may be over, said Michael Bellas, chairman and CEO of Beverage Marketing Corp. “Beverages are likely to be one of the first categories to benefit with a job-led economic recovery because they [...]

Heineken Launches Summer Marketing Initiative

Heineken Launches Summer Marketing Initiative

Heineken, the top-selling European import beer in the U.S., unveiled the details of its ‘Plug into Summer’ on-premise initiative that invites consumers to enjoy Heineken and Heineken Light through interactive music experiences that connect them to all that Heineken’s fully integrated off-the-chart “Plug into Summer” program has to offer. Heineken’s “Plug into Summer” program combines [...]

Consumer Confidence Returning?

Consumer Confidence Returning?

Impulse purchases of sodas, Hershey bars and snacks are on the upswing at U.S. convenience stores, a sign the economy and consumer confidence might slowly be turning around, Bloomberg.com reported. The decline in soda sales at convenience stores slowed last quarter for the first time in at least a year, according to PepsiCo and Coca-Cola, [...]

Targeting Customers Through Store Design

Targeting Customers Through Store Design

When Towns Mart enlisted the services of Design Fabrications (DFab) to create an inviting shopping environment for a new store it was constructing in Washington Township, Mich. in 2007, the chain was looking to broaden its customer base through an upgraded design. “We were targeting female and upscale customers by trying to achieve an open [...]

Getting Back to   Beer Basics

Getting Back to Beer Basics

Beer continues to be an essential category for convenience stores and one that requires more than the usual amount of observation, knowledge, planning, execution and overall savvy. According to The Nielsen Co.:• Nearly 787 million cases of beer were sold in the c-store channel during 52-weeks ending March 6, 2010; down 1.5% from 799 million [...]