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Heineken Launches “Sunrise” Campaign

New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral

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Cheerwine Partners With Pepsi Beverage Co.

Brand doubles its availability by expanding with the Pepsi Beverages Co. into Florida, Atlanta and Memphis. Legendary southern soft drink Cheerwine has taken a game changing leap forward in its quest to become available nationally, doubling its market size by partnering with Pepsi Beverages Co. (PBC) to expand distribution in Florida, Atlanta and Memphis. The

Managing Packaged Beverages

New products and core beverages will always drive cold vault sales. So when is the right time—and how often does that right time come—for category managers to reset them? “We do cold vault resets twice a year, which means we’re making fairly minor adjustments all the time,” said Richard Ginther, category manager for Kum &

Nice Guys Do Finish First

Congratulations to Nice N Easy Grocery Shoppes, Convenience Store Decisions’ 2009 Convenience Store Chain of the Year. The Chain of the Year award remains the oldest and most prestigious award in the industry. This year is our 20th anniversary of presenting the distinction to a deserving chain and we’re honored to have recognized some of

Driving Cooler Sales

The economy, the environment and the weather. All three are impacting the sale of bottled water this year. From 1997 until 2007, consumers were thirsty for bottles of clear, refreshing water. Between 2003 and 2008, bottled water sales grew 59% to $5.1 billion, making it one of the fastest-growing drinks on the market. Consumers believed

Burst of Energy

Did You Know? By the year 2001, the U.S. energy drink market had grown to nearly $8 million per year in retail sales. Over the next 5 years, it grew an average of more than 50% per year, totaling over $3 billion in 2005. Diet energy drinks are growing at nearly twice that rate within

Functional Focus

The bright light in the bottled water category remains enhanced waters, which consumers looking for more than just refreshment are coming to appreciate. That said, selling enhanced–or any other bottled waters in troubled economic times–means taking greater advantage of supplier programs and doing some savvy marketing and merchandising. The year just passed was difficult on

Energy Drinks Holding Strong

Energy Crash Ahead? Driven by studies that demonstrate the adverse impacts high levels of caffeine have, a “truth-in-labeling” movement is gaining strength that may strongly impact energy drink retailers from Maine to California and could raise liability issues for the fastest-growing products in the cold vault.Because energy drinks are marketed as dietary supplements rather than

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