Some lucky followers will receive a Keurig brewer and box of Dunkin’ Donuts K-Cup packs. Dunkin’ Donuts is helping customers kick off the holiday shopping season by putting the “K” in Black Friday, brewing up a special Twitter promotion that gives fans the chance to win an early holiday gift – a Keurig brewer and…
McDonald’s Coffee Customers Most Loyal
In a study comparing McDonald’s, Starbucks and Dunkin’ Donuts customers, McDonald’s coffee customers are the least likely to stray. McDonald’s coffee customers are the most loyal compared to those who frequent Starbucks Corp. and Dunkin’ Donuts, a study by market research firm CustomersDNA LLC found. The currently unpublished study involved 15,000 fast-food customers who answered…
Coffee Sales Hotter Than Ever
Hot dispensed beverages, most notably coffee, remain a lynchpin of the convenience store foodservice business and a key to its continued growth. Growing sales will be a crucial task in the months and years ahead. Chicago-based research firm Mintel International reported that c-stores and other retail coffee marketers must begin to actively recruit younger drinkers…