The Hispanic demographic outpaces other coffee consumers by 12%. In original research published on Sept. 20, 2012, the National Coffee Association (NCA) finds that Hispanic-Americans drink significantly more coffee than their non-Hispanic neighbors. The report, Ethnicity and Coffee, reveals that 74% of Hispanic-Americans drink coffee daily, 12% more than other Americans. The Hispanic-American coffee edge…
Coffee Consumption Surging
One in four coffee drinkers are now choosing gourmet products daily as younger consumers embrace upscale brews. By John Lofstock, Editor. Coffee consumption tracks strong and steady, according to the National Coffee Association’s (NCA) National Coffee Drinking Trends, with sales data suggesting a solid footing for future growth. Rebounding youth consumption, strong gourmet allegiance and…
Is Your Chain Ready For National Coffee Break Day?
The National Coffee Association (NCA) has launched an interactive Web site, www.nationalcoffeebreak.org, kicking off its National Coffee Break campaign. Headlining the campaign will be a National Coffee Break day on Jan. 20, 2011, when industry members are encouraged to host consumer promotions and events that inspire consumers to take a break from their day with…
7-Eleven Rolls Out Iced Coffee Program
7-Eleven Inc. today introduced its version of iced coffee with a new marketing campaign that references cup sizes, cheap dates and love at first sight. Available in French Vanilla and Mocha flavors, the new iced beverage met with such enthusiasm in pilot programs earlier this year that the company believed there would be great demand…