Diet Coke Unveils New Packaging, Heart Health Message

For the third consecutive year, Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called The Heart Truth. To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign.

No Choke Mixture

Full Throttle Energy Drink introduces a new full-flavored formula complete with reliable energy ingredients. Prominently displayed on the can’s back panel is Full Throttle’s new “No Choke Mixture” promise: “full flavor you don’t have to force down, and reliable energy ingredients that help you get the job done.  No mystery ingredients.  No bull.”  The mixture

Coca-Cola Launches Huge Campaign Around Winter Olympics

Coca-Cola is launching  a multi-faceted Olympic Games-themed marketing program in the U.S., anchored by a group of high-profile U.S. Olympians and U.S. Champions, known as the Coca-Cola “Six Pack” of athletes, limited edition Olympic Games-themed packaging, media and digital experiences. Currently hitting supermarkets, convenience stores and mass retailers are limited edition, Coca-Cola Olympic Games-themed collectible

Kum & Go Opens Missouri Stores

In celebration of the grand opening of its newest stores in southwest Missouri, Kum & Go, one of the nation’s leading convenience store chains, will give away a 2009 Harley Davidson Nightster motorcycle to one of its loyal customers. “The Harley Davidson giveaway is a perfect opportunity for us to get to know our newest

Soft Drinks

TOP PERFORMERS Pepsi Coca-Cola Mountain Dew (PepsiCo) HONORABLE MENTIONS Dr Pepper (Dr Pepper Snapple Group) Sprite (Coca-Cola Co.) Carbonated soft drink sales may be slowing a bit, but they still dominate convenience store coolers. Chalk it up to brand-loyal buyers or market saturation, but one thing is certain: This is a packaged beverage segment retailers

Innovation Drives Frozen Sales

  TOP PERFORMERS Coca-Cola Co. PepsiCo ICEE (J&J Snack Foods) HONORABLE MENTIONS F’Real! Foods Dr Pepper (Dr Pepper Snapple Group) Slush Puppie (J&J Snack Foods) It’s little surprise that The Coca-Cola Co. and PepsiCo were ranked as top performers in the dispensed cold beverages category, but innovators like J&J Snack Foods and F’Real! are certainly

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