Sugar Free Energy

On the heels of the successful launch of its Full Throttle energy drink in late 2004, Coca-Cola North America is expanding its growth in the energy drink category with Sugar Free Full Throttle. Sugar Free Full Throttle will hit shelves nationwide in mid-August, in 16-ounce singles and four-can multi-packs. In addition, the “Deal Me In

Coca-Cola Debuts HFC-Free Vending

The next time a member of the House of Representatives reaches for a Coke, it will be from a greener vending machine. House Majority Leader Steny Hoyer (D-MD) joined Dan Beard, House Chief Administrative Officer and leaders from Coca-Cola this week to unveil 35 new climate friendly Coca-Cola vending machines for the Capitol buildings including

Energizing Beverage Sales

Energy Drinks are still growing in double-digit figures, but some retailers feel a little edgy these days because the category isn’t growing at the same exponential rate it has during the past few years. “Don’t get me wrong, energy is a very big category that puts a lot of money into the bottom line,” said

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