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Mars Weighs In On 250-Calorie Commitment

Mars offers its multi-piece format to enable sharing or saving a piece for later.   Mars Chocolate North America is clarifying its 250-calorie commitment, after some media reports incorrectly noted that the company planned to eliminate larger format candy offerings as it looked to keep products from exceeding 250-calories. “Mars already has made the switch

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Less Fat, Richer Chocolate

Mars Chocolate North America has reformulated the classic light and fluffy taste of its 3 Musketeers bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 Musketeers and this new formulation still satisfies as a lighter candy bar with 45% less fat, while increasing the chocolate appeal for consumers.

Core Brands Drive Candy

The confectionery retail market grew across all trade channels in 2009, but supermarkets, dollar stores and warehouse clubs outpaced the overall retail market in 2009, according to the National Confectioners Association (NCA). NCA also noted c-stores brought in $4.6 billion in dollar sales in 2009, up 3%. Seasonal confectionary sales were up 1.2% in 2009

Customers Indulging in Chocolate

The Benefits of Chocolate Once considered a “guilty pleasure,” researchers now say that chocolate offers health benefits—when consumed in moderation and provided the chocolate is the right kind. International experiments show that dark chocolate has an impressive array of activities, according to the Harvard Health Newsletter. It’s an antioxidant that may improve cholesterol scores and

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