drink

Freezing Out the Competition

Establishing an effective frozen beverage offering helps drive customers across all demographics. Megan Wilkinson, Assistant Editor. Frozen beverages have been helping convenience store operators create stronger relationships with younger consumers, but there is an opportunity in this category with all age groups. According to Mintel’s 2012 Convenience Store Foodservice report, frozen beverages ranked as the

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Worth The ‘Hassel’

Cumberland Farms turns a unique theft problem into a marketing campaign on its social media sites. By Megan Wilkinson, Assistant Editor Cumberland Farms stores launched a promotion of its iced coffee featuring David Hasselhoff as its spokesman last month, and it garnered instant attention from its customers…maybe too much attention. The chain decided to place

Cumberland Farms Celebrates New Store

To mark the grand opening of its newest remodeled convenience store, Cumberland Farms has kicked off a month-long fundraiser that will benefit the students of Brookfield Elementary School. For the next month, Cumberland Farms plans to donate 20 cents from every Chill Zone beverage and cup of coffee sold at its 225 Main Street store

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