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Raising the Bar on Breakfast Sales

The first sports and energy bars in the U.S. were marketed primarily to serious athletes, through alternative channels such as health food stores.                      These bars did not have wide appeal or distribution as recently as 1990, but over the past two decades these products have since gained mass appeal and distribution after greatly improving flavor

Fresh & Easy Debuts Kids Product Line

Fresh & Easy is celebrating the opening of three new Fresh & Easy stores in San Diego County and the launch of fresh&easy Goodness, a range of nutritious products designed specifically for kids. Fresh & Easy CEO Tim Mason was joined by Region IX Director of the U.S. Department of Health and Human Services Herb

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