Marketing the Menu

Marketing the Menu

The bar has been raised on sandwiches—indeed, on all freshly made to-go dishes—as consumers’ expectations continue to rise and new competitors from outside the c-store universe appear on the horizon. Convenience stores are finding themselves more and more in conflict with players from the fast-food and grocery stores seeking the same “fare” share. With that [...]

Changing its Stripes

Changing its Stripes

Susser Holdings Corp. at a glance A dynamic marketer Based in Corpus Christi, Texas, Susser Holdings is the largest non-refiner, convenience store operator in Texas, with additional stores in Oklahoma and New Mexico. It operates 516 convenience stores through its Stripes LLC division and is the 19th largest c-store chain in the U.S. Convenience Store [...]

Turning a Foodservice Profit

Turning a Foodservice Profit

With many c-stores moving into foodservice to compensate for lagging cigarette and gasoline sales, the roller grill is becoming more important than ever for driving sales. According to industry retailers, among the emerging trends worth noting is the growing popularity of breakfast sausages for the morning daypart, while spicy and ethnic flavors continue to attract [...]

Chevron Shines at Business Summit

Chevron Shines at Business Summit

Instead of its usual three-day convention, Chevron hosted a two-day business summit for its franchisee and company owned businesses last month, to discuss the state of the economy and best practices for flourishing in hard times. Key economists spoke on the state of the industry, alternative energy, climate change and the future of fossil fuels. [...]

The Singers Strike Gold

The Singers Strike Gold

The third time is indeed the charm for Bill and Loretta Singer, who own and operate Singer’s Chevron just outside the Oregon border in Walla, Walla, Wash. In 2006, the Singers were presented with Chevron’s “Customer First” bronze award. In 2007, they took home the silver. And, for 2008, they finally laid claim to the [...]

How Foodservice Impacts Profits

How Foodservice Impacts Profits

Dennis Peters has no complaints about the proprietary fresh chicken program at two of his 24 Friendship Foods stores in Ohio. It’s popular, it’s profitable and it’s been a proven concept for the past 12 years. Well, maybe there’s one complaint. It’s a little too fresh. Not “peck-you-on-the-hand-when-you-grab-it” fresh, but certainly fresh enough to see [...]