Findings from a new Catalina report underscore the importance of reaching and motivating the right customers when introducing new products. A new report published by Catalina, a provider of precise consumer-driven marketing, finds that only a tiny fraction of shoppers determine the success of new Consumer Packaged Goods (CPG) product launches. The report explores the…
Cardlytics Releases 2011 Transaction-Driven Marketing Results
Through the Cardlytics platform, retailers nationwide are able to present consumers with relevant messages and offers based on consumers’ actual buying behavior. Cardlytics, a pioneer of Transaction-Driven Marketing, released aggregated advertiser performance results at the NRF Big Show. The 2011 results spanned across multiple retail categories. The results demonstrate Cardlytics’ ability to drive large increases…
Catalina Expands Into C-Store Channel
Move into c-store channel will deliver precision marketing breakthrough for brands and retailers seeking to connect with valuable customers. Catalina, a consumer-driven marketing company, is expanding its nationwide point-of-sale media network into convenience stores, following a successful pilot program with technology partner, Outsite Networks. The Catalina Network is a targeted consumer communication system, currently…