Findings from a new Catalina report underscore the importance of reaching and motivating the right customers when introducing new products. A new report published by Catalina, a provider of precise consumer-driven marketing, finds that only a tiny fraction of shoppers determine the success of new Consumer Packaged Goods (CPG) product launches. The report explores the [...]
Through the Cardlytics platform, retailers nationwide are able to present consumers with relevant messages and offers based on consumers’ actual buying behavior. Cardlytics, a pioneer of Transaction-Driven Marketing, released aggregated advertiser performance results at the NRF Big Show. The 2011 results spanned across multiple retail categories. The results demonstrate Cardlytics’ ability to drive large increases [...]
Move into c-store channel will deliver precision marketing breakthrough for brands and retailers seeking to connect with valuable customers. Catalina, a consumer-driven marketing company, is expanding its nationwide point-of-sale media network into convenience stores, following a successful pilot program with technology partner, Outsite Networks. The Catalina Network is a targeted consumer communication system, currently [...]