“We are expanding our current offering of alternative financial services because we see an increased demand for this type of product in our stores,” says 7-Eleven spokesperson. As part of its retail expansion plans, NetSpend Holdings Inc., a provider of general-purpose reloadable (GPR) prepaid debit cards and related financial services, announced that the PayPal Prepaid…
7-Eleven Signs Prepaid Agreement With Western Union
“The Western Union MoneyWise prepaid card incorporates all the benefits of a reloadable prepaid card, including convenience and ease of use, which is what our customers want,” says 7-Eleven spokesperson. 7-Eleven and The Western Union Co. have signed a prepaid agreement to offer consumers the ability to obtain The Western Union MoneyWise General Purpose Reloadable…
Marathon, Alliance Data Sign Credit Card Agreement
Alliance Data to provide private label and co-branded credit and marketing services for a network of 5,100 independently-owned Marathon brand locations. Marathon Petroleum Corp. (MPC) and Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction data, have signed a new long-term agreement, through which Alliance will provide private label and…
Cultivating Customers Through Loyalty
Customer Commitment The biggest hurdle some retailers face when implementing a loyalty program is getting customers to notice the many benefits. When Mid-State Petroleum launched its loyalty offering last November company Vice President Tony Perez launched a promotion to give away $10,000 in rewards at each of his locations. New customers received a $5 reward…