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BP Unveils $500 Million Marketing Plan

BP Products North America looks to revitalize its U.S. retail brand. BP Products North America Inc. has rolled out plans to reclaim the title as the number one fuels marketer east of the Rockies at the 2012 BP Amoco Marketers Association (BPAMA) Convention and Business Expo—an annual gathering of BP marketers taking place in Florida.

7-Eleven, WWE Team for SummerSlam

After success with its World Wrestling Entertainment Inc. (WWE) promotion last year, 7-Eleven Inc. is climbing back in the ring this summer as a sponsor of SummerSlam), WWE’s biggest pay-per-view event of the summer. The convenience retailer has beefed up this year’s promotion, running now through Aug. 31, with double the variety of cups and

Valero Texas Open Raises $8 Million for Charity

The Valero Texas Open and Benefit for Children Golf Classic have raised $8 million for children’s charities. Despite the lingering economic difficulties facing all industries, the amount generated for charity matches last year’s total, and is likely once again to make the Valero Texas Open the top fundraising event on the PGA TOUR. Funds are

Kum & Go Fundraises for Foundation for Springfield Public Schools

Kum & Go, L.C. announced a major fundraising effort to benefit the Foundation for Springfield Public Schools. Kum & Go will contribute three cents from every gallon of gas sold on April 8 at 41 Springfield area locations to the organization, which supports the Springfield Public Schools. The announcement came on the one-year anniversary of

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