Sugar Free Energy

On the heels of the successful launch of its Full Throttle energy drink in late 2004, Coca-Cola North America is expanding its growth in the energy drink category with Sugar Free Full Throttle. Sugar Free Full Throttle will hit shelves nationwide in mid-August, in 16-ounce singles and four-can multi-packs. In addition, the “Deal Me In

Front Facings

Drive traffic to profit centers with Benchmaster all-plastic display merchandisers. Quickly becoming the industry standard for store front merchandising, the Benchmaster three-tiered wall displays create a clean, fresh, professional look that will draw customers into stores to pay for their automotive fluids, and create opportunities for add-on sales. Rain, sleet or shine, Benchmaster outdoor fixtures

Online Management

Dropcards announced it will become the first online marketer to offer clients a way to manage promotions on its site. Food and beverage brands of all sizes will be able to coordinate marketing efforts on the new Dropcards platform from inception to completion of its digital promotions. Dropcards bear aunique PIN number unlocking access to

Thorntons Celebrates Freedom Day

Thorntons has announced that Sunday, July 11 is its FREEdom Day Celebration, and customers can go to any neighborhood Thorntons, and receive a free fountain or coffee drink. Thorntons’ fountain drinks are made with 100% filtered water to ensure a crisp clean tasting beverage, while its signature coffee is made with handpicked 100% Arabica beans. Customers

7-Eleven’s Slurpee-bration

7-Eleven Inc. is preparing for 7-Eleven Day on July 11-the day when the world’s first convenience chain celebrates its birthday. The year 2010 marks 83 years since the company was founded in Dallas. Participating 7-Eleven stores across America and Canada will serve five million free Slurpee frozen carbonated beverages in special birthday cups on Sunday

Building Your Banana Business

The Chiquita To Go program offers retailers the opportunity to sell quality bananas and earn higher margins. With Chiquita’s “stay fresh” technology, bananas stay fresh up to seven days longer, significantly reducing waste. Using the Chiquita To Go merchandiser, retailers can place a display of 10 bananas on the counter for increased impulse purchases, attracting

Wawa Kicks Off Go 4th and Learn

Wawa Welcome America’s Go 4th and Learn series kicked off this week with an interactive event showcasing Philadelphia and Wawa history on June 28. Go 4th and Learn is a three-part educational series for children and their families held in the week leading up to July 4 as part of the Wawa Welcome America Festivities.

Phoenix 7-Eleven Adds Transit Cards

C-stores in the Phoenix, Ariz., metropolitan area are about to get even more convenient now that the 60 local 7-Eleven stores are selling all day and reduced all day passes for the Valley Metro-the transit system for the greater Phoenix area, ABC15 News reported. “Our goal is to make it as easy and convenient as

Boycotted Stations Want BP Help

As many Americans avoid BP stations in protest over the Gulf oil spill, BP-branded station owners are insisting BP do more to help them convince customers that such boycotts hurt independently owned businesses, not the British oil giant, the Associated Press reported. To win back customers, stations want BP to help in reducing the price

Terrible’s Hosts UFC Fighter

Terrible Herbst-Gas-Convenience Store, at 6716 S. Las Vegas Blvd in Las Vegas, is set to host Ultimate Fighting Championship (UFC) fighter Dan Hardy, who will be signing autographs for fans on Saturday, July 3 from 1:00 p.m. to 3:00 p.m. Hardy plans to be in Las Vegas to support fellow XYIENCE team fighter Wanderlei Silva

Free Gas For A Year

Linda Wells of York, Pa., recently became the first of eight lucky Rutter’s Farm Stores customers to win free gasoline for one year in the company’s annual summer giveaway. The “Fuel Up Free!” promotion runs through Aug. 29. Drawings are held approximately every two weeks, with the next one June 21. During the contest, Rutter’s

Wawa’s Annual Summer Blood Drive Underway

This summer Wawa is making it easy for customers to donate blood by offering a blood drive at more than 25 Wawa sites to help the American Red Cross save lives. The blood drive, already underway, will continue until Aug. 28 in four of Wawa’s operating states: Pennsylvania, New Jersey, Maryland and Virginia. Last year,

Jimmy Dean Dies

Jimmy Dean, the country star turned sausage king passed away at the age of 81 at his home in Virginia on Sunday evening, June 13, the New York Daily News reported. Born in 1928, Dean was raised in poverty in Plainview, Texas. He dropped out of high school after the ninth grade. After serving in

Summer “Sub-tacular”

Quick Chek is kicking off the first official day of summer with thousands of its customers as it proclaims the day Quick Chek’s Summer “Sub-tacular” Day. Customers visiting any Quick Chek location Monday, June 21 between 5 a.m. and 11 a.m. can receive a Quick Chek iLoveMySub.com stamp on their hand. Upon returning to the store

Wawa Hosts Third Hoagiefest Tour

For a third year, Wawa is taking its 1960s-inspired Hoagiefest on the road with stops this summer at stores in Rio Grande, N.J.; Toms River, N.J.; Sandston, Va.; Philadelphia and Lewes, Del. These one-day festivals pay tribute to the almighty hoagie, bringing together hoagie fanatics from across the region to celebrate their love of Wawa and

Sheetz Hosts Annual Golf Outing

With a little help from some key players, Sheetz Inc. kicked off its 12th annual “For the Kidz” Golf Classic on June 6 at Kingsmill Resort in Williamsburg, Va., to provide underprivileged children a more meaningful Christmas holiday. Former Dallas Cowboys quarterback Troy Aikman and New York Jets quarterback Joe Namath will attend together with

Quick Chek Debuts New Coffees

Starting Monday, June 14, Quick Chek is offering its customers three new coffee varieties to jump start their mornings: Coffee House Dark Roast, Ethiopian Yirgacheffe and Blueberry Muffin.  Coffee House Dark Roast, a new signature Quick Chek coffee variety, is a blend of four well-balanced coffees from Central and South America.  Ethiopian Yirgacheffe, a new

Sheetz Opens Store In Woodward

Altoona, Pa.-based Sheetz continues to expand with the opening of its first new store in Woodward Township, near Jersey Shore.   “We are very excited to be opening another store in Lycoming County,” said Stan Sheetz, president and CEO, Sheetz Inc. “Our stores in nearby Williamsport do very well and customers there have been very

CITGO Rewards Local Charities

CITGO Petroleum Corp. is launching its 2010 Fueling Good campaign on June 1 to recognize and reward charities and individuals making a difference in the lives of others. Charities, community groups and individuals can join Fueling Good and submit their entries at www.FuelingGood.com for an opportunity to win up to $2,500 in CITGO Gift Cards,

7-Eleven, MTV Star Open Skateboard Park

Rob Dyrdek, star of MTV’s Rob Dyrdek’s Fantasy Factory, 7-Eleven stores and Los Angeles District 4 Councilmember Tom LaBonge have partnered with street skateboarding’s biggest stars to open a state-of-the-art Skate Plaza at North Hollywood Park.  The theme of the Skate Plaza includes Rob Dyrdek’s authentic street skateboarding cartoon and Wild Grinders toy line.  As

Goo Goo Dolls To Headline Wawa Event

Rock legends and Grammy-nominated performers, The Goo Goo Dolls, are scheduled to headline the July 4 musical finale for the 2010 Wawa Welcome America! festival—the largest free concert in America. Longtime and new Goo Goo Dolls’ fans will enjoy popular hits such as “Iris,” “Name” and “Better Days” while also being treated to music from their new album, Something

‘Slurpee Battle of the Bands’ Begins

The battle is on as bands from coast-to-coast scramble to enter 7-Eleven Inc.’s 2nd Annual “Slurpee Battle of The Bands,” which opened May 10.    Entrants will compete for a chance to showcase their talent at one of four regional concerts and for the grand prize of $10,000 plus a recording session in San Francisco

Kum & Go Raises $95,000 For JDRF

Kum & Go L.C. collected $95,000 for the Juvenile Diabetes Research Foundation (JDRF) during its 2010 sneaker campaign.  In March, customers at Kum & Go stores were asked if they would like to purchase a paper sneaker for $1 to support JDRF. Customers donated more than $85,000 and Kum & Go added to the total contribution.

Free Iced Coffee

Framingham, Mass.-based Cumberland Farms is rolling out a new iced coffee offering made from its Farmhouse Blend coffee recipe, the Boston Globe reported. In response to customer demand, Cumberland Farms’ medium roast now is available chilled. The chain’s stores are installing iced-coffee equipment for the first time to accommodate the new offering. The chain has

Gulf Oil Sponsors Baltimore Orioles

Gulf Oil has entered a new sponsorship agreement with Major League Baseball’s Baltimore Orioles in time for the Orioles’ home opener against the Toronto Blue Jays, the company announced Friday, April 9.  The cornerstone element of the relationship will be new field level signage in right field, which will proudly display Gulf’s iconic orange disc. 

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