verifone

Robinson Oil Rolls Out VNET

“Couponing at the pump, combined with targeted offers at checkout, has the ability to drive a significant increase in c-store sales,” says Robinson Oil president. Robinson Oil, following an initial PAYMEDIA pilot, is now implementing VeriFone Digital Network (VNET) at all of its 34 Rotten Robbie retail locations in Northern California. Couponing is the newest

acquisition

VeriFone Acquires LIFT Retail Marketing

“LiftRetail Solutions extends our digital media reach into the convenience store environment,” says VeriFone spokesperson. VeriFone Systems Inc. has announced the acquisition of LIFT Retail Marketing Technology Inc., the provider of a digital marketing system designed to increase sales for convenience stores. Financial terms were not disclosed. LIFT Retail, based in Atlanta, developed and markets

gas-pumps

Advertising, Marketing, Entertaining and Deducting

Promotional budgets are typically one of the first costs businesses look to slash when times get tough. But understanding available tax deductions can help offset advertising expenses. By Mark E. Battersby, Contributing Editor. Without effective marketing and advertising, customers may recognize the existence of your convenience store business, but they won’t know anything about it.

Murphy USA Attracts Customers Through Whrrl

Murphy USA, a national gas station and convenience store chain co-located at Walmart, has partnered with Warner Bros. and is driving business with a social networking campaign through Whrrl, Mobile Commerce Daily reported. When customers check in on Whrrl- a Web site where people can find friends that share their real world patterns-at one of

3 Rules of Social Media Marketing

Social networks like Twitter, Facebook and YouTube have put the power of the media in the hands of the average citizen. Entrepreneurs, information marketers, and college students have learned that they can be the media for audiences both large and small. They have also learned that the nightly news and the traditional print media will

Family Express Adds Mobile App

Customers can download the Family Express mobile applications for Android, Blackberry or iPhone and link their F.E. Perks account to their device. This option allows Family Express customers an easy, quick alternative to grabbing their wallet or digging through their purse. “Offering our customers a digital alternative to a traditional plastic card makes their transaction

Outsite Partners with Catalina

Norfolk, Va.-based Outsite Networks, a loyalty solutions provider for the c-store industry, and Catalina Marketing, a provider of precision marketing and shopper-focused media, have partnered to develop a c-store network that brings manufacturer-sponsored coupons to c-store consumers. The partnership leverages Catalina Marketing’s understanding of how purchase behavior can be used to design and execute successful

Roadrunner Markets Ups Social Media Strategy

Roadrunner Markets of Johnson City, Tenn., has hired Creative Energy to create and manage the social media strategy for the chain’s 92 convenience store locations in Tennessee, North Carolina, South Carolina and Virginia. “Social media is an effective way to reach out to your customers and have a relationship with them,” said Creative Energy’s social

New Forecourt Moves

Though gas prices have dropped significantly from a year ago, forecourt-driven sales are still a challenge for many convenience stores because people aren’t buying gas as freely as they did several years ago. The reason? Our troubled economy makes it tough for many to afford the long car trips. Fewer trips mean fewer opportunities to

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