LIFT Station helps retailers effortlessly up-sell shoppers. Ricker Oil Co. and LIFT Retail Marketing Technology announced a multi-year agreement for a chain-wide rollout of LIFT’s suggestive selling solution – an award-winning point-of-sale technology that recommends upsell items to shoppers based on what the shopper is currently purchasing. “We are excited to be installing the LIFT [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc. Managing a retail store is tough work. Between operations, merchandising, marketing and facility upkeep, retail business owners have their hands full. Managing the details of retail is the difference between making it or not. All too often, retail owners become lax in their operation [...]
Move into c-store channel will deliver precision marketing breakthrough for brands and retailers seeking to connect with valuable customers. Catalina, a consumer-driven marketing company, is expanding its nationwide point-of-sale media network into convenience stores, following a successful pilot program with technology partner, Outsite Networks. The Catalina Network is a targeted consumer communication system, currently [...]
Convenience store owners need to work more closely with suppliers and wholesalers to get better supply contracts and offer consumers more competitive prices. Pat Pape, Contributing Editor. Convenience store owners need to work more closely with suppliers and wholesalers to get better supply contracts and offer consumers more competitive prices. A plaque in Ray Johnson’s [...]
Arscott to help Tedeschi showcase its fresh, healthy food concepts as it looks to draw new customer demographics. Tedeschi Food Shops welcomes Mary Arscott to its sales and marketing team. In her new role as advertising and promotions manager, Arscott now oversees all advertising and marketing functions, including promotions, media relations, traditional and digital advertising, [...]
“We’re proud to have Foster Blue Water as a Clark licensee,” says Clark CEO. Clark Brands LLC announced that Foster Blue Water Oil of Richmond, Mich., has branded with Clark. The partnership will continue the growth of the Clark brand in southeast Michigan. Clark will provide customized branding and marketing programs as Foster Blue Water [...]
Through a partnership with Mall Jamz, the c-store giant is rolling out CDs at a time when demand for music in CD format is high but record stores are struggling. Now c-store customers can purchase CDs at their local 7-Eleven. Through a unique, national deal, 7-Eleven and Los Angeles -based Mall Jamz (in association with [...]
BP launches a “Commute Better” program to aid local Columbus, Ohio drivers in improving their driving routines. The daily commute of Columbus, Ohio drivers is not generally as stressful as that of other U.S. cities, according to research from Kiplinger, but a recent survey commissioned by BP Products North America Inc. suggests there is room [...]
By: Lance Winslow The other day, I went to go buy some gas for my little red sports car down at the local gas station. It’s one of those really cool new c-stores with all the bells and whistles, trimmings and a car wash. As I was there, unfortunately the credit card reading machine wasn’t [...]
The world of marketing is fast evolving to keep pace with an influx of new technological options, and no one knows this better than Jared Sturtevant, who recently stepped into the newly created director of marketing role at Nice N Easy Grocery Shoppes. In his new position, Sturtevant orders, proofs and provides artistic direction on [...]
Customers can download the Family Express mobile applications for Android, Blackberry or iPhone and link their F.E. Perks account to their device. This option allows Family Express customers an easy, quick alternative to grabbing their wallet or digging through their purse. “Offering our customers a digital alternative to a traditional plastic card makes their transaction [...]
Norfolk, Va.-based Outsite Networks, a loyalty solutions provider for the c-store industry, and Catalina Marketing, a provider of precision marketing and shopper-focused media, have partnered to develop a c-store network that brings manufacturer-sponsored coupons to c-store consumers. The partnership leverages Catalina Marketing’s understanding of how purchase behavior can be used to design and execute successful [...]
Quick Chek’s 320-member team of volunteer employees helped welcome more than 112,000 to Readington, N.J.’s Solberg Airport for the 28th Annual Quick Chek New Jersey Festival of Ballooning. The highly-anticipated annual three-day festival held July 23-25, has consistently grown to be the largest summertime hot air balloon and music festival in North America. Quick Chek [...]
Hess Corp. has reported its estimated results for the second quarter of 2010, including a net income of $375 million compared with net income of $100 million for the second quarter of 2009. Exploration and production earnings totaled $488 million in the second quarter of 2010 compared with $215 million in the second quarter of 2009. [...]
After success with its World Wrestling Entertainment Inc. (WWE) promotion last year, 7-Eleven Inc. is climbing back in the ring this summer as a sponsor of SummerSlam), WWE’s biggest pay-per-view event of the summer. The convenience retailer has beefed up this year’s promotion, running now through Aug. 31, with double the variety of cups and [...]