Understanding Your Foodservice Customers

Now more than ever convenience store executives recognize that both survival and prosperity depend on their ability to adapt to changing customer preferences and the evolving business environment. Nowhere is this more apparent than in the changing role of convenience stores as a foodservice provider for budget-conscious, time-sensitive consumers that have scaled back on restaurant

Targeting Customers Through Store Design

When Towns Mart enlisted the services of Design Fabrications (DFab) to create an inviting shopping environment for a new store it was constructing in Washington Township, Mich. in 2007, the chain was looking to broaden its customer base through an upgraded design. “We were targeting female and upscale customers by trying to achieve an open

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