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Creating A Company Communications Plan

By John Matthews, founder and president of Gray Cat Enterprises Inc. “What we’ve got here is a failure to communicate” – from the movie, Cool Hand Luke  Fire. Aim. Ready.  If this is your communications plan…..you may want to read on. Amazingly, many companies do not think about communications—both internally and externally—until it is a

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BP In Settlement Talks Regarding Oil Spill

Trail date is postponed as BP and PSC negotiate how to compensate those impacted by the Deepwater Horizon spill. BP and the Plaintiffs’ Steering Committee (PSC) confirmed that the U.S. District Court has adjourned the start of the Deepwater Horizon Multi-District Litigation 2179 civil trial by one week, until Monday, March 5. This adjournment is

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PeopleMatter Secures $14 Million Financing

Focus on hourly workers in $2.5B market sets software company apart. PeopleMatter, provider of a talent management solution (TMS) specifically designed for hourly workforces in the service industry, announced today a $14-million Series C round of venture funding led by Morgenthaler Ventures. This financing will continue to accelerate PeopleMatter’s product-innovation and customer-acquisition strategies. Existing investors

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BP Updates Gulf Restoration Activity in New TV Ad

National campaign provides progress report on Gulf recovery and restoration BP is launching a new nationwide television advertising campaign to update the American people on progress being made to clean up and restore the Gulf Coast region in the wake of the Deepwater Horizon accident. The initial advertisement in the series, which will debut on

Empowering Foodservice Customers

The latest technologies being used to manage c-store foodservice programs—from touchscreens and POS ordering terminals to digital signage—are allowing marketers to enhance communications and streamline operations. Touchscreens communicate the menu in a very efficient way. This is especially important as chains look to build incremental sales and make more subtle changes like expanding the number

Targeting New Customers

Gaining market share has never been more important than it is today, when a tough economy is forcing customers to hang on to their money longer. This means that c-store retailers seeking new customers need to become aware of what specific groups need in order to improve their marketing strategies. One such group is the

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