JohnMatthews

Local Store Marketing: Store Anniversaries

By John Matthews, founder and president of Gray Cat Enterprises Inc. Over the course of the last eight years, I have delivered a speech called “Local Store Marketing for Retailers” at least 50 times. This speech is designed to give retailers – both single store and multi-unit operators–a number of marketing ideas that they should

Wawa Remembers Harry Kalas

On April 13, Wawa and its associates celebrated the life of famed Phillies announcer, Harry Kalas, who passed away one year ago. The event took place during one of Wawa’s Snappy Hours-associate appreciation events that occur throughout the year. As part of the celebration Philadelphia Phillies Pitcher, Jamie Moyer and Kalas family members joined Wawa

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