Family Express Launches Oatmeal Breakfast Option

Family Express Corp. of Valparaiso, Ind., is beating McDonald’s to the punch. The c-store chain is rolling out a new breakfast oatmeal offering under its proprietary brand JAVA WAVE by Jan. 1, 2011. The Family Express Oatmeal breakfast chain-wide initiative is a first in the c-store channel, and it is being deployed ahead of McDonald’s

New Krispy Kreme Branded Packaging

Krispy Kreme Doughnut Corp. is introducing new branded packaging in convenience, mass merchant and grocery stores. Package upgrades, new signature products and improved display graphics are part of the company’s broader efforts to enhance and grow its presence in these locations. Packaging upgrades include: Adding enhanced graphics to increase shelf impact and visual appeal; improved

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