With Autumn’s cooler weather, adult consumers’ tastes shift to richer, more full-flavored beers. This fall, Newcastle Brown Ale offers discerning beer drinkers everywhere the taste they are looking for through Newcastle’s ‘Your Beer. Your Gear’ fall retail program. ‘Your Beer. Your Gear.’ encourages adult shoppers to enjoy the lightly hopped, less bitter taste of Newcastle…
Kum & Go Teams With Iowa Wine Growers
Kum & Go and Iowa wine growers have joined forces to offer a directory and coupon booklet that could generate up to $50 in savings at Kum & Go stores, the Des Moines Register reported. Visitors to the Iowa Wine Garden at the 2010 Iowa State Fair can buy the Iowa Wine Companion for $15.…
Heineken Launches Summer Marketing Initiative
Heineken, the top-selling European import beer in the U.S., unveiled the details of its ‘Plug into Summer’ on-premise initiative that invites consumers to enjoy Heineken and Heineken Light through interactive music experiences that connect them to all that Heineken’s fully integrated off-the-chart “Plug into Summer” program has to offer. Heineken’s “Plug into Summer” program combines…