AllOver Media acquires GSA Media to gain dominance in the fast-growing gas station advertising market. AllOver Media Inc. recently acquired GSA Media, a division of Brite Media Group, to solidify its place in the gas station advertising market. Tony Jacobson, founder and CEO for AllOver Media, said this acquisition is important for the company’s plans…
Freezer Door Advertisements
STRATACACHE, a provider in digital media technologies, introduces its latest solution for digital advertising at the point-of-purchase: PrimaSee. PrimaSee displays high-definition, dynamic videos embedded within a glass fixture (freezer/cooler door, check-out counter, store window, etc.), while simultaneously fostering consumer interaction with a media experience (coupons, surveys, games, etc.). Visually engaging, these powerful, translucent advertisements allow…
Daily’s Convenience Stores Hosts Mark Hominick
UFC mixed martial arts athlete to sign autographs for fans at two Daily’s Convenience Stores locations. Daily’s Convenience Stores and XYIENCE, maker of Xenergy, the official energy drink of the UFC, are hosting Canadian mixed martial arts (MMA) athlete Mark “The Machine” Hominick on Friday, Jan. 20, 2012 at two Daily’s locations in Smryna, Tenn.…
Advertising, Marketing, Entertaining and Deducting
Promotional budgets are typically one of the first costs businesses look to slash when times get tough. But understanding available tax deductions can help offset advertising expenses. By Mark E. Battersby, Contributing Editor. Without effective marketing and advertising, customers may recognize the existence of your convenience store business, but they won’t know anything about it.…
NOCO Teams With Buffalo Sabres
In sponsorship deal, company’s logo and tagline to appear at center ice in First Niagara Center. NOCO Energy has Buffalo Sabres fever. The company agreed to a sponsorship deal that will feature the NOCO iconic green and orange logo with their new “At Home, At Work, and On the Go!” tagline at center ice in…
LinkedIn – The Power of Networking
By John Matthews, founder and president of Gray Cat Enterprises Inc. With the introduction of social media in the last five or so years, networking and expanding your relevancy in your community has never been more productive. Unlike most advertising and media, social media enables you to create a two-way communication with your network contacts…
Will Ferrell Designs 7-Eleven Cup
Actor Will Ferrell is warming up the winter season with his ‘Coffee Cup With A Cause’ cup as the fifth celebrity-designer in 7-Eleven Inc.’s cause-marketing campaign. Ferrell’s frosty ‘Coffee Cup With A Cause’ design features a snowman and will benefit Cancer for College, a California-based charity providing support and inspiration to cancer survivors through academic…
7-Eleven To Introduce ATM Advertising
Advertising is coming to ATMs in 7-Eleven stores. Cardtronics plans to launch advertising on approximately 2,200 of its Vcom financial kiosks located in 7-Eleven stores in the U.S., on the heels of offering third-party advertising on about 800 ATMs operated by Bank Machine, Cardtronics’ United Kingdom subsidiary. Cardtronics signed a multi-year agreement with i-design, the…
Gilbarco, Outcast Team For Interactive Merchandising
Gilbarco and Outcast Media have partnered, pairing a global provider of fueling technology with a digital content provider. With Applause TV with Outcast, Gilbarco Veeder-Root’s Applause Media System now supports third party national advertising, news and entertainment content on the large color screens embedded within the gas pump, along with consumer interaction and on-demand coupons…
Tri Star Adds Digital Merchandising
Nashville, Tenn.-based Tri Star Energy has partnered with GoGo Cast Inc., a provider of dynamic content and digital merchandising in the digital out of home (DOOH) space, to install GoGo Cast’s high definition Go-Screen at its 228 company-owned and dealer retail locations. GoGo Cast’s high definition Go-Screen’s are expected to provide Tri-Star customers with meaningful…