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Retail Study Finds Store Brands Thrive In U.S. Market

Store-brands still prove to be highly popular with U.S. consumers when compared with brand-name products. A study released by Accenture finds that two-thirds of U.S. shoppers surveyed admitted that their grocery carts were half full of store-brand products. Some admitted to Accenture that they even increased their purchase of store-brand products in recent years as

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What’s On Your Customer’s C-Store Shopping List?

Jeff Weghorst, director of merchandising at dunnhumbyUSA. One of the primary drivers behind a customer’s willingness to transact with a retailer is product selection. If a customer does not encounter an appealing assortment of products in-store, they are highly unlikely to engage even once with the retailer, and much less likely to become a loyal

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