heinekenlogo

Heineken Launches “Sunrise” Campaign

New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral

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Joe Coffee Launches Website

Joe Coffee has introduced a new Website: Joeknowscoffee.com. Midwest roaster Paramount Coffee Co. recently launched the improved, interactive Website so customers can place orders or find out what Joe’s up to. Joe Coffee includes “Tall Dark and Handsome,” a dark roast, “Wake Up Joe,” a medium roast, “Joe’s Gal Hazel,” a hazelnut blend, and “Unleaded,”

NAG

Building Profits and Relationships

The 2011 NAG Conference in Savannah, Ga. offered timely retail solutions and outstanding networking opportunities. By Erin Rigik, Associate Editor. Retailers and suppliers joined together at the Westin Hotel and Resort in Savannah, Ga. for four days of strategic educational sessions and networking as part of the 2011 National Advisory Group (NAG) Conference. This year’s

FEDEX

FedEx Giveaway Benefits Small Business

Visit the FedEx Facebook page today to get your free gift card. Starting Nov. 1, FedEx plans to distribute $1 million in gift cards to be used at small businesses on Small Business Saturday.  The free gift cards – each worth $25 – will be distributed through www.facebook.com/FedEx  starting at 1 p.m. ET on Tuesday,

JohnMatthews

Connecting The Dots

By John Matthews, founder and president of Gray Cat Enterprises Inc. You may think about your business 24/7, but chances are your customers do not. Hard to believe, right? I am a big believer that the successful businessperson is always considering how they can “connect the dots” for their customers more easily so that their

3 Rules of Social Media Marketing

Social networks like Twitter, Facebook and YouTube have put the power of the media in the hands of the average citizen. Entrepreneurs, information marketers, and college students have learned that they can be the media for audiences both large and small. They have also learned that the nightly news and the traditional print media will

You Are Known by the Company You Keep

The contacts and friends you make in this industry can become lifelong confidants. This one’s personal. As the saying goes, this is not my first rodeo, but amazingly I’ve come through with very few of life’s saddle sores. Now in my 40th year in the industry, I’ve worked for some amazing people, learned many valuable

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