Can alcohol sales and an expanded array of food choices provide the boost White Castle is seeking? QSR chain White Castle, a 90-year-old hamburger chain that sells square “slider” burgers, has begun serving beer and wine in an Indiana location as part of a test program, the Chicago Tribune reported. And White Castle is not…
Developing a Value Menu with Appeal
The coming of summer means a lot of things—chief among them an insatiable hunger for hot dogs, burgers, sausages and brats. No c-store foodservice program is complete without them or the opportunities they represent. “Who doesn’t like a hot dog?” said Kim Loniecki, director of branded foodservice for Wesco Inc. in Muskegon, Mich. “When you’re…