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Pastry Crisps

New Special K Pastry Crisps in Brown Sugar Cinnamon joins Blueberry and Strawberry flavors to bring a new sensation to c-store customers. Each pair of lightly sweet, crispy pastries offer a rich brown sugar cinnamon filling on the inside and a delectable drizzle on the outside with 100 calories to support better-for-you eating trends. All

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Raising the Bar on Breakfast Sales

The first sports and energy bars in the U.S. were marketed primarily to serious athletes, through alternative channels such as health food stores.                      These bars did not have wide appeal or distribution as recently as 1990, but over the past two decades these products have since gained mass appeal and distribution after greatly improving flavor

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