Circle K focuses on evolving its sale of e-cigarettes through a partnership with NJOY. Circle K entered a partnership with NJOY electronic cigarettes for chain-wide corporate store distribution in 3,100 U.S. retail locations as of August 2012. Circle K has been an early leader in the e-cigarette category, and this new partnership further strengthens NJOY’s [...]
By John Matthews, founder and president of Gray Cat Enterprises Inc. What is your branding game plan? Not the branding media schedule—that is just part of it—but rather, your overarching strategic decision-making game plan on all of your branding initiatives? Most advertising managers have a page or two media plan that an agency has produced [...]
Although some c-store operators admit to being worried about regulators turning their focus toward energy products, many believe the category has at least another year of strong growth ahead. By Howard Riell, Associate Editor. Sales of energy shots are soaring despite the lingering recession. New products, flavors and marketing messages are making it one of [...]
As competition increases from drug stores, fast-food restaurants and coffeehouse, communicating a clear branding strategy is timely and vital. The forecourt is more important than ever, especially as gas prices are rising at a fast clip. Fewer trips mean fewer opportunities to market through the forecourt, so retailers must use every strategy to drive store [...]